Paid Media Director, Hands-On Performance Marketing (CAC/ROAS), Own Your Clients | 3643375

𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗹𝗲𝗮𝗱 𝗮 𝘀𝗺𝗮𝗹𝗹 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝘁𝗲𝗮𝗺, 𝗮𝗻𝗱 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲

This is a newly created seat between the head of digital and a two-person paid media team. It exists because the leader is carrying the client relationships and the day-to-day campaign work at the same time, and needs a partner who takes both.

• You run your clients end to end: the planning sessions, the kickoffs, the recurring performance reviews, and the recommendation at the end of them. No account layer between you and the decision.

• You lead the team. Two paid media teammates, in the platforms next to you, and the department grows from there.

• Small, senior digital group inside a mid-sized independent agency. Not a holding company, not siloed, not three approvals deep.

• Fully remote within the United States.

𝗪𝗵𝗼 𝘁𝗵𝗿𝗶𝘃𝗲𝘀 𝗵𝗲𝗿𝗲

• You run the weekly client call and the quarterly review yourself, and you like being the person the client calls.

• You are in the ad platforms every week, personally, building and fixing, not reviewing someone else's build.

• You have led one to three buyers or analysts and can point to something specific you changed about how they work.

• You keep score in cost per acquisition, ROAS, and conversion quality. Impressions and reach are not how you measure a month.

• You have carried several clients at once and can move between budgets, targets, and personalities without dropping a thread.

• You are comfortable in regulated categories, where compliance shapes what you can say and how you can target.

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗳𝗼𝗿

• If you moved into pure oversight and have not personally built a campaign in a couple of years, this is not your seat. That is the most common reason we will pass.

• If an account lead runs your client relationships and you present when asked, this is a bigger job than that.

• If your background is brand and awareness work measured in impressions, this will not be a fit.

• If you have only ever supported a single in-house brand, multi-client agency pace will be a shock.

• If you plan to keep a consultancy or freelance clients on the side, this is a full-time seat and we will ask.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗼𝘄𝗻

• Client relationships on your accounts: strategy conversations, annual planning, campaign kickoffs, status meetings, and performance reviews, presented by you.

• Paid media strategy across paid search, paid social, programmatic, connected TV, online video, and display for a portfolio of regional and national clients.

• Hands-on campaign build, launch, optimization, and troubleshooting in Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms.

• Measurement you can defend: pixels, conversion events, offline conversion imports, customer-list audiences, UTMs, and the attribution conversation with the client.

• Testing roadmaps across creative, audiences, landing pages, and bid strategies, and the discipline to apply what they teach across accounts.

• Budget pacing and billing reconciliation on your accounts. Unusual at this level, and deliberate.

• Leading two paid media teammates: coaching in the platforms, reviewing builds and optimizations, and setting the quality bar for the department.

𝗥𝗼𝘂𝗴𝗵𝗹𝘆 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 𝘀𝗽𝗹𝗶𝘁𝘀

• 40 percent hands-on in the platforms

• 25 percent strategy

• 15 percent reporting and insights

• 20 percent client conversations and working with creative and account teams

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿

• Several years running paid media in an agency, carrying at least three clients at the same time.

• Current, hands-on ownership of campaigns in the major ad platforms. This is the first thing we will ask about.

• Clients you own today, where you run the recurring call and the reviews. This is the second thing we will ask about.

• People you have led: one to three buyers or analysts, and what changed because you led them.

• A performance and acquisition orientation. You can walk through a CAC or ROAS number, what moved it, and what you changed.

• Comfort working next to creative teams and giving media-informed creative direction.

• Practical use of AI in your work. We want to hear what you have actually used in the last year or two and what it changed.

On title: we are flexible. Director, associate director, or senior manager today, if you own clients, lead people, and still build, we want to talk.

𝗡𝗶𝗰𝗲 𝘁𝗼 𝗵𝗮𝘃𝗲

• Insurance, healthcare, financial services, education, or another regulated category.

• Lead-generation or ecommerce performance background.

• StackAdapt, The Trade Desk, Google Analytics 4, Google Tag Manager, Looker Studio.

𝗧𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀

• 120,000 to 140,000 base, depending on experience.

• Fully remote within the United States.

• Client budgets run from roughly 25,000 a month to well past 150,000 a month, which is a couple of million a year in working media.

• A stable, established agency where people tend to stay a long time.

If you own your clients, still build, and want a team to lead without leaving the platforms behind, apply and we will get you straight to a conversation.

𝗣𝗮𝘃𝗲 𝗧𝗮𝗹𝗲𝗻𝘁 | 𝗛𝗶𝗿𝗶𝗻𝗴 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲𝗱

Pave Talent and our client are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.