Ready to lead marketing transformation for a mission-driven digital health company helping tens of thousands heal from trauma? This Director role offers the rare opportunity to architect growth strategies while profoundly impacting people's lives.

About Our Client

Pave Talent is hiring for an established digital health and wellness education company with a global reach and a collaborative, mission-driven, excellence-focused culture. Founded by a double board-certified physician, this innovative organization bridges medical science with holistic healing through proprietary methodologies. It has achieved remarkable growth with 84,000+ summit attendees and measurable client outcomes, including 26-30% reductions in pain, sleep issues, and anxiety.

Your Impact

As Director of Marketing, you'll architect the marketing ecosystem for a company at an inflection point. With a major book launch in September 2025, platform migration underway, and ambitious goals to help one million people by 2041, you'll have the opportunity to drive transformational growth. You'll lead strategy and execution to scale revenue from current 6-7 figures to $10M+ while building systems for sustainable growth in the $946B digital health market.

Key Responsibilities:

Orchestrate comprehensive marketing strategy for September 2025 book launch targeting 20,000 pre-orders and establishing thought leadership presence
Lead critical Kajabi to GoHighLevel platform migration saving $10K+ annually while unlocking advanced automation capabilities
Scale digital presence 5x from current baselines (17K Instagram, 100+ podcast episodes) through data-driven content and community strategies
Design and optimize conversion funnels across three audiences (individuals, practitioners, parents) from free resources → $597 programs → $3,000+ certifications
Build and mentor high-performing marketing team while fostering culture of innovation and data-driven decision making
Execute 10+ annual program launches with sophisticated pre-launch, launch, and post-launch sequences driving predictable revenue
Develop strategic partnerships and affiliate relationships expanding market reach by 200%
Own marketing P&L with clear ROI metrics across all channels and initiatives

Required Qualifications:

7-10 years progressive marketing leadership with 3+ years at Director level
Proven track record scaling revenue from $1M to $10M+ in digital health, wellness, SaaS, or education sectors
Expert-level experience with marketing automation platforms (GoHighLevel, Kajabi, HubSpot, or similar)
Demonstrated success leading platform migrations and technology transformations
Experience managing teams of 5+ and building high-performance cultures

Preferred Qualifications:

Healthcare or wellness industry experience with understanding of compliance requirements
Book launch or major product launch experience
Certification in digital marketing or growth methodologies
Experience with multi-channel attribution and advanced analytics

Compensation & Benefits

Competitive base salary $100,000-$130,000 plus quarterly performance bonuses (15-25% additional), comprehensive benefits from Day 1, unlimited PTO, $2,000 annual professional development budget, and the opportunity to work with a world-renowned physician making revolutionary impact in trauma healing. Fully remote position with established processes and strong team culture.

Culture & Team

Join a mission-driven team passionate about transforming lives through evidence-based healing. You'll work directly with the founder and collaborate with dedicated professionals across sales, customer service, and fulfillment. The company values excellence, integrity, continuous learning, and making meaningful impact. This environment is perfect for leaders who thrive in purpose-driven organizations.

Ready to lead marketing transformation while changing lives? This confidential search ensures your privacy. Apply now via LinkedIn and Pave Talent will contact qualified candidates within 48 hours!