Senior Market Researcher / Marketing Scientist (Remote) – Ehrenberg-Bass Methodology

We are a forward-thinking consumer research agency based in the Kingdom of Saudi Arabia (KSA), working with top-tier brands to drive evidence-based growth. We are for a highly specialized researcher who doesn't just know the theory behind How Brands Grow—but knows exactly how to put it into practice.

The Role

We are seeking a Market Researcher / Marketing Scientist who has hands-on experience implementing the Ehrenberg-Bass Institute (EBI) methodology.

You will lead the end-to-end research process: from the qualitative discovery to the quantitative measurement and modeling of real-world brand growth metrics.

Key Responsibilities

• Qualitative Discovery: Lead qualitative research (e.g., in-depth interviews, focus groups, observational research) to uncover the natural consumer language and situational cues (When, Where, Why, With Whom) that form the foundation of a brand's Category Entry Points.
• Quantitative Study Design: Design quantitative research frameworks, bridging the  qualitative discoveries into surveys.
• Data Analysis & Modeling: Apply empirical marketing laws (e.g., NBD-Dirichlet model, Double Jeopardy, Duplication of Purchase) to consumer data to benchmark brand performance.
• Insight Generation: Translate qual findings, and tracking data into actionable, straightforward strategic recommendations.
• Client & Team Education: Act as the internal subject-matter expert on EBI methodology, gently guiding clients toward penetration-first growth strategies.

Must-Have Qualifications

• Proven Implementation: You must have tangible experience actively implementing Ehrenberg-Bass frameworks in a commercial setting (agency, consultancy, or client-side).
• Mixed-Methods Expertise: 4+ years of experience in market research, consumer insights, or marketing science, demonstrating a strong balance of qualitative discovery skills and quantitative rigor.
• Survey & Discussion Guide Creation: Proven ability to develop qualitative discussion guides and refine quantitative survey questionnaires specifically tailored to capture buying situations.
• Communication Skills: Exceptional ability to explain advanced marketing science concepts to non-technical marketers and stakeholders. Excellent written and spoken English.
• Remote Readiness: Highly self-motivated, organized, and comfortable working in a fully remote, global team environment.

Good to have

• Academic background in Marketing Science, Statistics, or Behavioral Economics.