Muhimma Digital Platform Co.

We are a forward-thinking consumer research agency based in the Kingdom of Saudi Arabia (KSA), working with top-tier brands to drive evidence-based growth. We are for a highly specialized researcher who doesn't just know the theory behind _How Brands Grow_—but knows exactly how to put it into practice.

The Role

We are seeking a Market Researcher / Marketing Scientist who has hands-on experience implementing the Ehrenberg-Bass Institute (EBI) methodology.

You will lead the end-to-end research process: from the qualitative discovery to the quantitative measurement and modeling of real-world brand growth metrics.

Key Responsibilities

* Qualitative Discovery: Lead qualitative research (e.g., in-depth interviews, focus groups, observational research) to uncover the natural consumer language and situational cues (When, Where, Why, With Whom) that form the foundation of a brand's Category Entry Points.
* Quantitative Study Design: Design quantitative research frameworks, bridging the  qualitative discoveries into surveys.
* Data Analysis & Modeling: Apply empirical marketing laws (e.g., NBD-Dirichlet model, Double Jeopardy, Duplication of Purchase) to consumer data to benchmark brand performance.
* Insight Generation: Translate qual findings, and tracking data into actionable, straightforward strategic recommendations.
* Client & Team Education: Act as the internal subject-matter expert on EBI methodology, gently guiding clients toward penetration-first growth strategies.

Must-Have Qualifications

* Proven Implementation: You must have tangible experience _actively implementing_ Ehrenberg-Bass frameworks in a commercial setting (agency, consultancy, or client-side).
* Mixed-Methods Expertise: 4+ years of experience in market research, consumer insights, or marketing science, demonstrating a strong balance of qualitative discovery skills and quantitative rigor.
* Survey & Discussion Guide Creation: Proven ability to develop qualitative discussion guides and refine quantitative survey questionnaires specifically tailored to capture buying situations.
* Communication Skills: Exceptional ability to explain advanced marketing science concepts to non-technical marketers and stakeholders. Excellent written and spoken English.
* Remote Readiness: Highly self-motivated, organized, and comfortable working in a fully remote, global team environment.

Good to have

* Academic background in Marketing Science, Statistics, or Behavioral Economics.

Research

Marketing strategies

Data

Growth

Market research

Analysis

Statistics

Quantitative researcher

Data analytics

Marketing campaign

SurveyMonkey

Statistical model

Communications

Remote Work

User interviews

Strategy

Senior Market Researcher / Marketing Scientist (Remote) – Ehrenberg-Bass Methodology