Head of Performance Marketing

Our client, a high-growth and cashflow positive DTC brand is looking for a Head of Performance Marketing. The Head of Performance will own the company's paid acquisition strategy, while managing a multi-million dollar monthly Meta and Google Ads budget, and will be given the opportunity to work alongside the Founder/CEO to achieve unprecedented revenue and subscriber growth.

Responsibilities:

• Own multi-million dollar monthly Meta budget
• Identify and execute opportunities to increase spend while maintaining or improving profitability metrics.
• Architect a bulletproof Business Manager and ad account structure that safeguards our advertising capabilities against platform volatility.
• Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem.
• Takeover and build Google Ads strategy
• Take full ownership of our Google Ads accounts, applying your expertise to drive performance across search, display, and video formats.
• Cross-pollinate success while leveraging insights from Meta to accelerate Google's performance, creating a powerful dual-engine growth machine.
• Create seamless customer journeys through strategically aligned messaging and targeting across platforms.
• Architect our Growth plan long term - develop and execute the comprehensive media strategy that will propel us toward our ambitious customer acquisition goals
• Work with our Creative Lead to develop breakthrough ad concepts that combine data-driven insights with thumb-stopping creativity.
• Implement rapid test-learn-scale frameworks that efficiently validate new channels without unnecessary resource drain.
• Strategically build a resilient acquisition mix that maximizes growth while minimizing platform dependency.

Qualifications:

• Proven performance in scalability, where you've successfully managed $2M+ monthly ad spend with the metrics reflecting profitable growth
• Meta expertise including 5+ years in the trenches, scaling DTC brands on Meta platforms with seven-figure monthly spends while keeping ROAS strong. You have a deep understanding of Meta's ecosystem that lets you see opportunities others miss.
• Expert level Google Ads knowledge with 4+ years of hands-on experience across search, display, and video, you know how to build and optimize Google campaigns that drive significant growth alongside your Meta strategy.
• You've owned multi-million dollar monthly media budgets before and know how to forecast, pace, and optimize spend across channels to consistently deliver growth targets quarter after quarter.
• You blend data-driven strategy with creative intuition to develop high-performing ad concepts. You've built systematic testing frameworks that consistently produce winning creative at scale, and you know how to collaborate with creative teams to translate performance insights into thumb-stopping assets that convert.
• You've been through the exhilarating challenge of rapidly scaling DTC brands, successfully increasing spend month-over-month while maintaining or improving performance metrics when others would see diminishing returns.
• You bring valuable experience from consumer sectors that will accelerate your understanding of our audience and acquisition landscape.