Method Recruiting, a 3x Inc. 5000 company

Our client, a high-growth and cashflow positive DTC brand is looking for a Head of Performance Marketing. The Head of Performance will own the company's paid acquisition strategy, while managing a multi-million dollar monthly Meta and Google Ads budget, and will be given the opportunity to work alongside the Founder/CEO to achieve unprecedented revenue and subscriber growth.

<strong>Responsibilities:</strong>

*   Own multi-million dollar monthly Meta budget
*   Identify and execute opportunities to increase spend while maintaining or improving profitability metrics.
*   Architect a bulletproof Business Manager and ad account structure that safeguards our advertising capabilities against platform volatility.
*   Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem.
*   Takeover and build Google Ads strategy
*   Take full ownership of our Google Ads accounts, applying your expertise to drive performance across search, display, and video formats.
*   Cross-pollinate success while leveraging insights from Meta to accelerate Google's performance, creating a powerful dual-engine growth machine.
*   Create seamless customer journeys through strategically aligned messaging and targeting across platforms.
*   Architect our Growth plan long term - develop and execute the comprehensive media strategy that will propel us toward our ambitious customer acquisition goals
*   Work with our Creative Lead to develop breakthrough ad concepts that combine data-driven insights with thumb-stopping creativity.
*   Implement rapid test-learn-scale frameworks that efficiently validate new channels without unnecessary resource drain.
*   Strategically build a resilient acquisition mix that maximizes growth while minimizing platform dependency.

  

<strong>Qualifications:</strong>

*   Proven performance in scalability, where you've successfully managed $2M+ monthly ad spend with the metrics reflecting profitable growth
*   Meta expertise including 5+ years in the trenches, scaling DTC brands on Meta platforms with seven-figure monthly spends while keeping ROAS strong. You have a deep understanding of Meta's ecosystem that lets you see opportunities others miss.
*   Expert level Google Ads knowledge with 4+ years of hands-on experience across search, display, and video, you know how to build and optimize Google campaigns that drive significant growth alongside your Meta strategy.
*   You've owned multi-million dollar monthly media budgets before and know how to forecast, pace, and optimize spend across channels to consistently deliver growth targets quarter after quarter.
*   You blend data-driven strategy with creative intuition to develop high-performing ad concepts. You've built systematic testing frameworks that consistently produce winning creative at scale, and you know how to collaborate with creative teams to translate performance insights into thumb-stopping assets that convert.
*   You've been through the exhilarating challenge of rapidly scaling DTC brands, successfully increasing spend month-over-month while maintaining or improving performance metrics when others would see diminishing returns.
*   You bring valuable experience from consumer sectors that will accelerate your understanding of our audience and acquisition landscape.

Growth

Google ads

Testing

Internet Advertising

Marketing strategies

Performance marketing

Scalability

User journey mapping

User acquisition

Forecasting

Campaign optimization

Data analytics strategy

Strategy

Ad design

Media planning

Testing techniques

Audience building

Growth strategy

Digital advertising 

Banner Advertising

Video advertising

User Journeys

Head of Performance Marketing