Marketing Manager (Taiwan Based) - Remote / KOL Focused / Reputable Fintech Co.

Role Overview: Our client is a reputable and market leader of fintech industry headquarter in Singapore, with strong business presences across APAC. To enhancing the market penetration in Taiwan, they are looking for a dynamic and strategic Marketing Manager to lead our local marketing efforts in a full-time remote capacity. This role will be instrumental in strengthening our brand presence, driving market expansion, and establishing key partnerships-all while ensuring alignment with regional objectives.

Key Responsibilities:

• Collaborate with the global marketing team to design and implement localized marketing campaigns that engage local audiences.
• Develop and execute strategic partnership initiatives to enhance market penetration and brand awareness.
• Build and maintain relationships with key opinion leaders (KOLs), media outlets, and strategic partners to amplify our reach.
• Oversee and manage social media strategies across all platforms to boost brand visibility and customer engagement.
• Coordinate with Singapore HQ to ensure local marketing strategies align with regional objectives.
• Supervise the translation and cultural adaptation of marketing materials to ensure local relevance.
• Source and manage relationships with local agencies, media platforms, and vendors for maximum impact.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of marketing experience in the local market.
• Experienced in financial services, banking, online trading industry will be a strong plus.
• Proven expertise in social media management and influencer (KOL) partnerships.
• Strong understanding of local consumer behavior, trends, and market dynamics.
• Excellent command of both the local language and English.
• Strong analytical and reporting skills to assess marketing effectiveness.
• Ability to work independently while maintaining seamless communication with headquarters.

Interested candidates, please share your CV to gloria.ho@linksinternational.com .