Links International

Role Overview: Our client is a reputable and market leader of fintech industry headquarter in Singapore, with strong business presences across APAC. To enhancing the market penetration in Taiwan, they are looking for a dynamic and strategic Marketing Manager to lead our local marketing efforts in a full-time remote capacity. This role will be instrumental in strengthening our brand presence, driving market expansion, and establishing key partnerships-all while ensuring alignment with regional objectives.

 

Key Responsibilities:

* Collaborate with the global marketing team to design and implement localized marketing campaigns that engage local audiences.
* Develop and execute strategic partnership initiatives to enhance market penetration and brand awareness.
* Build and maintain relationships with key opinion leaders (KOLs), media outlets, and strategic partners to amplify our reach.
* Oversee and manage social media strategies across all platforms to boost brand visibility and customer engagement.
* Coordinate with Singapore HQ to ensure local marketing strategies align with regional objectives.
* Supervise the translation and cultural adaptation of marketing materials to ensure local relevance.
* Source and manage relationships with local agencies, media platforms, and vendors for maximum impact.

 

Qualifications & Requirements:

* Bachelor's degree in Marketing, Business, or a related field.
* Minimum of 3 years of marketing experience in the local market.
* Experienced in financial services, banking, online trading industry will be a strong plus.
* Proven expertise in social media management and influencer (KOL) partnerships.
* Strong understanding of local consumer behavior, trends, and market dynamics.
* Excellent command of both the local language and English.
* Strong analytical and reporting skills to assess marketing effectiveness.
* Ability to work independently while maintaining seamless communication with headquarters.

 

 

Interested candidates, please share your CV to gloria.ho@linksinternational.com .

Marketing strategies

FinTech

Banking

Social media management

Communication Skills

Entrepreneurship

Influencer marketing

Analysis

Reporting

Remote Work

Localization

Brand marketing

Partnership marketing

Campaign management

Press relations

Vendor management

Digital marketing

Customer Care

Financial Markets

Marketing Manager (Taiwan Based) - Remote / KOL Focused / Reputable Fintech Co.