Fractional Retention & Lifecycle Marketing Expert – Shopify / Klaviyo / E-Commerce Growth

Fractional Retention & Lifecycle Marketing Expert – Shopify / Klaviyo / E-Commerce Growth

About Us

Katia Designs is a fast-growing women’s jewelry and lifestyle brand based in Boca Raton, Florida with a strong emotional connection to our customer base and a highly engaged community of over 100,000 customers.

We are looking for a highly experienced Fractional Retention & Lifecycle Marketing Expert to help us maximize customer lifetime value, repeat purchases, retention revenue, loyalty, and overall profitability across our Shopify ecosystem.

This is NOT an entry-level email marketing role.

We are looking for someone who deeply understands:

Shopify retention marketing

customer psychology

lifecycle automation

post-purchase monetization

segmentation strategy

loyalty/referral systems

SMS/email revenue growth

VIP customer programs

winback campaigns

retention-focused growth strategy

Our belief is simple:The biggest growth opportunity in our business is likely already sitting inside our existing customer database — and we want an expert who knows how to unlock it.

Responsibilities

Audit our current customer retention and lifecycle marketing systems

Review existing Klaviyo flows, campaigns, segmentation, and automation

Identify major revenue opportunities within our customer database

Build advanced customer segmentation strategies

Improve repeat purchase behavior and customer lifetime value (LTV)

Create and optimize:

winback campaigns

post-purchase flows

VIP customer journeys

loyalty/rewards strategies

referral programs

reactivation campaigns

SMS monetization strategies

Develop stronger personalization across email/SMS/customer journeys

Help architect a scalable retention marketing engine

Work closely with:

Brand Manager

CRO Manager

Founder

Creative team

Provide strategic guidance and implementation recommendations

Help improve customer engagement without relying heavily on discounting

Ideal Candidate

You MUST have:

Proven experience scaling retention revenue for Shopify brands

Strong expertise with:

Klaviyo

Shopify Plus

SMS marketing

lifecycle marketing

segmentation

customer cohorts

loyalty systems

Deep understanding of retention KPIs including:

repeat purchase rate

LTV

retention revenue %

email revenue per recipient

cohort performance

reactivation rates

Experience with brands doing $5M–$50M+ annually preferred

Strong analytical and strategic thinking

Ability to identify hidden revenue opportunities

Ability to work collaboratively with internal teams

Fashion, beauty, wellness, or female-focused brand experience strongly preferred

Huge Plus If You Have Experience With

LoyaltyLion

Okendo

Rebuy

Postscript

Attentive

Recharge

AI-driven personalization

Subscription/member programs

Founder-led brands

Community-driven retention

What We Are Looking For

We are NOT looking for someone to simply “send emails.”

We are looking for someone who understands how to turn an existing customer database into a highly profitable long-term growth engine.

You should be obsessed with:

customer behavior

emotional engagement

repeat purchasing

retention psychology

personalization

increasing lifetime value

Engagement Structure

Fractional / consulting role

Flexible hours

Remote acceptable

Potential long-term opportunity

Immediate start preferred

To Apply

Please include:

Your Shopify retention/lifecycle experience

Examples of brands you’ve helped grow

Specific retention wins or case studies

Platforms/tools you specialize in

Why you believe most Shopify brands underperform in retention marketing

Your favorite retention/lifecycle strategy you’ve implemented successfully