Katia Designs LLC

Fractional Retention & Lifecycle Marketing Expert – Shopify / Klaviyo / E-Commerce Growth

  

About Us

  

Katia Designs is a fast-growing women’s jewelry and lifestyle brand based in Boca Raton, Florida with a strong emotional connection to our customer base and a highly engaged community of over 100,000 customers.

  

We are looking for a highly experienced Fractional Retention & Lifecycle Marketing Expert to help us maximize customer lifetime value, repeat purchases, retention revenue, loyalty, and overall profitability across our Shopify ecosystem.

  

This is NOT an entry-level email marketing role.

  

We are looking for someone who deeply understands:

  

Shopify retention marketing

  

customer psychology

  

lifecycle automation

  

post-purchase monetization

  

segmentation strategy

  

loyalty/referral systems

  

SMS/email revenue growth

  

VIP customer programs

  

winback campaigns

  

retention-focused growth strategy

  

Our belief is simple:The biggest growth opportunity in our business is likely already sitting inside our existing customer database — and we want an expert who knows how to unlock it.

  

Responsibilities

  

Audit our current customer retention and lifecycle marketing systems

  

Review existing Klaviyo flows, campaigns, segmentation, and automation

  

Identify major revenue opportunities within our customer database

  

Build advanced customer segmentation strategies

  

Improve repeat purchase behavior and customer lifetime value (LTV)

  

Create and optimize:

  

winback campaigns

  

post-purchase flows

  

VIP customer journeys

  

loyalty/rewards strategies

  

referral programs

  

reactivation campaigns

  

SMS monetization strategies

  

Develop stronger personalization across email/SMS/customer journeys

  

Help architect a scalable retention marketing engine

  

Work closely with:

  

Brand Manager

  

CRO Manager

  

Founder

  

Creative team

  

Provide strategic guidance and implementation recommendations

  

Help improve customer engagement without relying heavily on discounting

  

Ideal Candidate

  

You MUST have:

  

Proven experience scaling retention revenue for Shopify brands

  

Strong expertise with:

  

Klaviyo

  

Shopify Plus

  

SMS marketing

  

lifecycle marketing

  

segmentation

  

customer cohorts

  

loyalty systems

  

Deep understanding of retention KPIs including:

  

repeat purchase rate

  

LTV

  

retention revenue %

  

email revenue per recipient

  

cohort performance

  

reactivation rates

  

Experience with brands doing $5M–$50M+ annually preferred

  

Strong analytical and strategic thinking

  

Ability to identify hidden revenue opportunities

  

Ability to work collaboratively with internal teams

  

Fashion, beauty, wellness, or female-focused brand experience strongly preferred

  

Huge Plus If You Have Experience With

  

LoyaltyLion

  

Okendo

  

Rebuy

  

Postscript

  

Attentive

  

Recharge

  

AI-driven personalization

  

Subscription/member programs

  

Founder-led brands

  

Community-driven retention

  

What We Are Looking For

  

We are NOT looking for someone to simply “send emails.”

  

We are looking for someone who understands how to turn an existing customer database into a highly profitable long-term growth engine.

  

You should be obsessed with:

  

customer behavior

  

emotional engagement

  

repeat purchasing

  

retention psychology

  

personalization

  

increasing lifetime value

  

Engagement Structure

  

Fractional / consulting role

  

Flexible hours

  

Remote acceptable

  

Potential long-term opportunity

  

Immediate start preferred

  

To Apply

  

Please include:

  

Your Shopify retention/lifecycle experience

  

Examples of brands you’ve helped grow

  

Specific retention wins or case studies

  

Platforms/tools you specialize in

  

Why you believe most Shopify brands underperform in retention marketing

  

Your favorite retention/lifecycle strategy you’ve implemented successfully

Shopify

Marketing strategies

Database

Automation

Growth

Klaviyo

Monetization

User journey mapping

Community management

Email campaigns

Growth strategy

User segmentation

Referral programs

SMS marketing

E-commerce

Case studies

Data analytics

Customer Care

Fractional Retention & Lifecycle Marketing Expert – Shopify / Klaviyo / E-Commerce Growth