Digital Marketing Specialist / Growth Hacker (100 % Full-Time, Remote)

Compensation: Competitive salary (~PHP 30,000 - 45,000/month)

Experience: 4–5 years minimum

About the Role

We’re looking for a Digital Marketing Specialist / Growth Hacker who thrives at the intersection of creativity, data, and technology. This is a full-time remote position for an experienced marketer who can blend strategic marketing with hands-on execution — from creating viral content to optimizing ad campaigns that drive measurable growth.

If you’ve previously helped gaming, tech, or community-driven brands grow their audience and convert engagement into real revenue, this role is perfect for you.

Key Responsibilities

• Content Creation & Social Growth
• Develop and execute engaging content strategies for Discord, Instagram, and Facebook to increase community engagement and brand reach.
• Create, edit, and publish creative assets (posts, reels, carousels, and memes) tailored to gaming or youth-driven audiences.
• Manage community interactions on Discord and social platforms to foster engagement and loyalty.
• Paid Campaigns & Growth Strategy
• Plan, launch, and optimize Facebook and Instagram Ads campaigns focused on conversions, lead generation, and ROI.
• Experiment with growth tactics (A/B testing, funnel optimization, landing pages, referral loops, etc.) to drive scalable results.
• Monitor key performance metrics (CPC, CPA, ROAS, CTR) and deliver actionable insights.
• Analytics & Optimization
• Use tools like Google Analytics, Meta Ads Manager, and other data platforms to track performance and user behavior.
• Continuously analyze campaign data to identify opportunities for audience growth and conversion improvement.
• Collaboration & Strategy
• Work with cross-functional teams (creative, tech, and business) to align growth efforts with brand objectives.
• Research emerging trends, platforms, and technologies to keep campaigns innovative and competitive.

Qualifications & Skills

• 4–5 years of proven experience in digital marketing, growth hacking, or performance marketing.
• Hands-on experience managing and growing communities on Discord, Instagram, and Facebook.
• Strong portfolio of paid ad campaigns (FB/IG) with quantifiable results.
• Background in gaming, esports, or entertainment marketing preferred.
• Proficient in digital tools such as:
• Meta Business Suite / Ads Manager
• Google Analytics / Tag Manager
• Canva, CapCut, or Adobe Suite (for creatives)
• SEO/SEM tools preferred (e.g., HootSuite, SEMRush, or others)
• MailChimp or other automation tools
• Data-driven mindset with strong analytical and problem-solving abilities.
• Excellent communication skills and ability to work independently in a remote setup.

Preferred Bonus Skills

• Experience running influencer collaborations or ambassador programs.
• Familiarity with SEO, YouTube growth, or TikTok marketing.
• Basic knowledge of automation or CRM tools (e.g., Zapier, HubSpot, Webflow).