Senior Content & Campaigns Marketing Lead

Team: Growth / Marketing

Reports To: Director of Marketing

Drive growth through content strategy, creative execution, and campaign performance.

We’re hiring a Senior Content & Campaigns Marketing Lead to own and execute our lifecycle content strategy. This includes everything from planning editorial calendars to shipping high-impact campaigns across email, SMS, and paid social. You'll manage production of copy, visuals, and video—while keeping everything on track, on brand, and performance-optimized. This is a hands-on leadership role with a strong focus on growth.

If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.

What You'll Do

• Manage a 90-day content calendar spanning email, in-app messaging, and paid remarketing
• Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
• Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
• Collaborate with Product and Sales to align messaging with feature launches and business goals
• Track content performance, make data-backed optimizations, and share insights with stakeholders
• Mentor two junior marketers; provide regular feedback and conduct skills development sessions
• Explore new AI tools to improve creative output, scale content, and drive faster delivery

What You Bring

• 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
• Strong portfolio of email, video, and visual content that contributed to measurable marketing goals
• Familiarity with HubSpot or HighLevel for launching and tracking campaigns
• Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
• Experience managing editorial calendars and junior marketers or freelancers
• Exceptional writing and editing skills in English; Spanish or Portuguese is a plus

First 90 Days

• Audit content library and identify gaps across the lifecycle
• Launch a multi-touch nurture campaign focused on increasing engagement and conversion
• Standardize campaign creation workflows and train junior marketers on execution
• Deliver a monthly campaign performance report with key learnings and optimization ideas