We’re Futurify, a Canada-based digital-transformation firm with a 60-person engineering hub in Vietnam. Our three B2B SaaS products—ProcessIQ (workflow mining), Skuflo (inventory forecasting), and SR&ED AI (tax-credit automation)—serve North-American mid-market companies. You’ll be our first Vietnam-based marketing hire, dedicated to turning technical breakthroughs into qualified pipeline every sprint.

JOB DESCRIPTION:

What you’ll own (≈ 70 % of your time)

Demand Generation:

Plan, launch, and optimize LinkedIn Ads, cold email sequences, and paid search campaigns targeting B2B decision-makers.
Ensure campaigns consistently meet or exceed monthly MQL/SQL targets.

Conversion Content:

Write and edit landing pages, one-pagers, and customer success stories in clear, persuasive, executive-level English.
Brief and collaborate with freelancers on visual and video content production.

Growth Experimentation:

Run A/B tests on messaging, audiences, and offers to improve performance.
Analyze and report weekly insights on key metrics like CAC, CTR, conversion rates, and payback periods.

Marketing Operations:

Maintain and improve HubSpot: lead lists, scoring rules, email workflows, and attribution dashboards.

What You’ll Support (≈ 30%)

Align weekly with the Canada-based Sales team to refine ICP, buyer personas, and messaging.
Collect and share real customer feedback with Product Managers to influence roadmap direction.
Support local employer branding initiatives by collaborating with Vietnam HR on tech community events and meetups.

Six-month outcomes

Lead volume – Double qualified inbound leads per product line (baseline = 20/month total).
Efficiency – Achieve ≤ CA $1 000 blended CPL across the U.S. & Canada.
Enablement – Build a content library that sales uses in 70% of live deals.
Visibility – Roll out a real-time funnel dashboard used in bi-weekly leadership reviews.

REQUIREMENTS:

3-6 years in B2B marketing SaaS or tech-services marketing with clear lead-gen wins.
Hands-on mastery of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, basic SEO
English copywriting that turns dev jargon into CXO value props.
Data mindset: comfortable with funnel math and statistical significance.

Nice-to-haves