Futurify

We’re Futurify, a Canada-based digital-transformation firm with a 60-person engineering hub in Vietnam. Our three B2B SaaS products—ProcessIQ (workflow mining), Skuflo (inventory forecasting), and SR&ED AI (tax-credit automation)—serve North-American mid-market companies. You’ll be our first Vietnam-based marketing hire, dedicated to turning technical breakthroughs into qualified pipeline every sprint.

 

 

JOB DESCRIPTION:

 

What you’ll own (≈ 70 % of your time)

 

Demand Generation:

* Plan, launch, and optimize LinkedIn Ads, cold email sequences, and paid search campaigns targeting B2B decision-makers.
* Ensure campaigns consistently meet or exceed monthly MQL/SQL targets.

Conversion Content:

* Write and edit landing pages, one-pagers, and customer success stories in clear, persuasive, executive-level English.
* Brief and collaborate with freelancers on visual and video content production.

Growth Experimentation:

* Run A/B tests on messaging, audiences, and offers to improve performance.
* Analyze and report weekly insights on key metrics like CAC, CTR, conversion rates, and payback periods.

Marketing Operations:

* Maintain and improve HubSpot: lead lists, scoring rules, email workflows, and attribution dashboards.

 

What You’ll Support (≈ 30%)

* Align weekly with the Canada-based Sales team to refine ICP, buyer personas, and messaging.
* Collect and share real customer feedback with Product Managers to influence roadmap direction.
* Support local employer branding initiatives by collaborating with Vietnam HR on tech community events and meetups.

 

Six-month outcomes

* Lead volume – Double qualified inbound leads per product line (baseline = 20/month total).
* Efficiency – Achieve ≤ CA $1 000 blended CPL across the U.S. & Canada.
* Enablement – Build a content library that sales uses in 70% of live deals.
* Visibility – Roll out a real-time funnel dashboard used in bi-weekly leadership reviews.

 

REQUIREMENTS:

* 3-6 years in B2B marketing SaaS or tech-services marketing with clear lead-gen wins.
* Hands-on mastery of HubSpot (or similar), LinkedIn Campaign Manager, Google Ads, basic SEO
* English copywriting that turns dev jargon into CXO value props.
* Data mindset: comfortable with funnel math and statistical significance.

 

Nice-to-haves

* Experience marketing AI, automation, or process-mining solutions.
* Familiarity with the Shopify ecosystem or Canadian B2B landscape.
* Basic design or video-editing chops (Canva, Adobe, or similar).

 

COMPENSATION:

* Competitive salary and performance-based bonuses
* Remote working
* Professional-development budget for courses or conferences.
* Full salary during the probation period
* 13th month salary
* Annual Salary Review
* Premium Healthcare Insurance
* Annual Health Checks
* Annual company trip
* Paid time off: 18 days per year

Testing

Marketing strategies

SaaS

Automation

HubSpot

Support

Shopify

Growth

Personas

B2B marketing

Roadmap planning

Google ads

Branding

Community management

Copywriting

Data

Mathematics

Canva

LinkedIn

PPC campaigns

A/B testing

Data analytics

Content marketing

Lead generation

Marketing operations

Funnel optimization

Video Editing

Statistical Analysis

Senior B2B Growth Marketing - (SaaS products)