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We are looking for a Field Marketing, Specialist - Enterprise, to join the North America Field Marketing team. The ideal candidate will have experience driving execution of multifaceted field events working closely with the Senior Manager, Field Marketing, Enterprise in a fast-paced environment.
Key Responsibilities:
- Partner with the Sr. Manager, Field Marketing, Enterprise to execute an integrated, North America field marketing plan to support prospecting, pipeline generation, sales opportunity acceleration, driving expansion, retention and growth in the customer base.
- Plan includes regional events, online events, ABM, partner, channel and sales field events.Manage the logistics & execution (includes the integrated marcom tactics, ancillary events such as customer dinners, speaking opportunities, staffing, giveaways, booth property details, lead capture strategy).
- Manage program budgets, expenses and travel schedule.
- Ensure that all programs are executed flawlessly; develop processes to achieve continuous improvement.
- Collaborate with Field Sales leadership and regional teams to support plan.
- Ensure that branded/supported events are maximized to best reach target customer base and that the event plan delivers or exceeds forecasted opportunities goal.
- Responsible for overall North America Field Marketing event budget and budget processes, including tracking of expenses and oversee individual event budget reconciliation and accruals.
- Manage event vendor relationships and service providers; negotiate contacts and look for ways to optimize vendor program.
- Coordinate with internal teams such as Product Marketing, Demand Marketing, Marketing, Business Development, Channel Sales, Automation, Creative Services, Content, Product, PR, Social Media, and Web Team to manage event program components.
- Provide consulting service to Business Development, Channels Sales and Sales Leadership to develop quarterly field and partner event plans.
- Consistently conduct post-program assessment to track results, measure ROI, and objectively compare programs to one another, leading to program optimization.
- Continuously update/adjust strategy to meet and exceed the requirements of the market, the sales team and the expanding business requirements.
- Travel expectation up to 50-60% to attend events.
Key Skills:
- 3+ years of experience in event & tradeshow marketing, planning, budgeting and execution.
- Exceptional budgeting and vendor management skills.
- Experience managing booth properties, swag vendors, printing vendors, tradeshow management companies, etc.
- Experience managing an overall events and/or field marketing program of at least 20 events/year.
- Basic understanding of productivity tools such as SFDC, Marketo, etc.
- Strong MS Office – Excel, Word and Outlook.
- Exceptional communication skills, including presenting and training abilities Ability to manage and prioritize multiple projects at one time.
- Strong organization and project management skills Ability to thrive in a team environment.
- Bachelor's degree or equivalent experience.
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer.
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Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.