Digital Marketing Executive (SEO & Content Marketing) (2–4 Years Experience)

We are a Salesforce and Odoo consulting company helping businesses streamline Sales, Service, CRM, ERP, and business operations through digital transformation.

We're looking for a Digital Marketing Executive who can build our online presence, generate inbound leads, and create high-quality content that showcases our expertise.

Key Responsibilities:
Search Engine Optimization (SEO)

• Perform keyword research.
• Optimize website pages for search engines.
• Improve on-page SEO.
• Monitor technical SEO issues.
• Build internal linking strategies.
• Track keyword rankings.
• Improve website performance.
• Optimize Google Business Profile.

Content Marketing

• Write SEO-friendly blogs.
• Create case studies.
• Develop landing page content.
• Publish CRM, ERP, Salesforce, and Odoo related articles.
• Repurpose content for LinkedIn.

Social Media Marketing

• Manage LinkedIn company page.
• Schedule and publish posts.
• Create content calendars.
• Track engagement metrics.
• Support employer branding.

Email Marketing

• Create newsletters.
• Build email campaigns.
• Manage email lists.
• Track campaign performance.

Website Management

• Update website content.
• Create landing pages.
• Coordinate with developers when required.
• Improve conversion rates.

Analytics & Reporting

• Monitor website traffic.
• Prepare monthly marketing reports.
• Analyze lead sources.
• Track campaign performance.
• Suggest improvements.

AI Tools

• Use AI tools like ChatGPT to improve productivity.
• Generate first drafts of content.
• Optimize workflows using AI.
• Stay updated with emerging AI marketing tools.

Required Skills

• SEO (On-page & Off-page)
• Keyword Research
• Technical SEO Basics
• Content Writing
• Google Analytics
• Google Search Console
• Basic HTML/CSS understanding
• WordPress (or similar CMS)
• Canva
• LinkedIn Marketing
• Email Marketing
• Microsoft Excel

Good to Have

• Google Ads
• Meta Ads
• Video Editing
• Basic Graphic Design
• Marketing Automation
• CRM knowledge
• Salesforce or Odoo exposure

Tools

• Google Analytics
• Google Search Console
• Google Keyword Planner
• Ahrefs / SEMrush (preferred)
• Canva
• ChatGPT
• WordPress
• Microsoft Office

KPIs

• Organic website traffic growth
• Keyword ranking improvements
• Blog publishing consistency
• Marketing-qualified leads
• Website conversion rate
• LinkedIn engagement
• Email campaign performance

What We're Looking For

• Strong analytical mindset
• Excellent written English
• Self-driven and eager to learn
• Ability to work independently
• Attention to detail
• Creative thinking
• Passion for digital marketing and AI

Bonus Skills

Candidates with experience in any of the following will have an advantage:

• B2B marketing
• SaaS marketing
• CRM or ERP products
• Salesforce
• Odoo
• Manufacturing, Retail, or Real Estate industries