Fingertip Technologies

We are a Salesforce and Odoo consulting company helping businesses streamline Sales, Service, CRM, ERP, and business operations through digital transformation.

  

We're looking for a Digital Marketing Executive who can build our online presence, generate inbound leads, and create high-quality content that showcases our expertise.

  

Key Responsibilities:  
Search Engine Optimization (SEO)

*   Perform keyword research.
*   Optimize website pages for search engines.
*   Improve on-page SEO.
*   Monitor technical SEO issues.
*   Build internal linking strategies.
*   Track keyword rankings.
*   Improve website performance.
*   Optimize Google Business Profile.  
    

Content Marketing

*   Write SEO-friendly blogs.
*   Create case studies.
*   Develop landing page content.
*   Publish CRM, ERP, Salesforce, and Odoo related articles.
*   Repurpose content for LinkedIn.  
    

Social Media Marketing

*   Manage LinkedIn company page.
*   Schedule and publish posts.
*   Create content calendars.
*   Track engagement metrics.
*   Support employer branding.  
    

Email Marketing

*   Create newsletters.
*   Build email campaigns.
*   Manage email lists.
*   Track campaign performance.  
    

Website Management

*   Update website content.
*   Create landing pages.
*   Coordinate with developers when required.
*   Improve conversion rates.  
    

Analytics & Reporting

*   Monitor website traffic.
*   Prepare monthly marketing reports.
*   Analyze lead sources.
*   Track campaign performance.
*   Suggest improvements.  
    

AI Tools

*   Use AI tools like ChatGPT to improve productivity.
*   Generate first drafts of content.
*   Optimize workflows using AI.
*   Stay updated with emerging AI marketing tools.  
    

Required Skills

*   SEO (On-page & Off-page)
*   Keyword Research
*   Technical SEO Basics
*   Content Writing
*   Google Analytics
*   Google Search Console
*   Basic HTML/CSS understanding
*   WordPress (or similar CMS)
*   Canva
*   LinkedIn Marketing
*   Email Marketing
*   Microsoft Excel

Good to Have

*   Google Ads
*   Meta Ads
*   Video Editing
*   Basic Graphic Design
*   Marketing Automation
*   CRM knowledge
*   Salesforce or Odoo exposure

Tools

*   Google Analytics
*   Google Search Console
*   Google Keyword Planner
*   Ahrefs / SEMrush (preferred)
*   Canva
*   ChatGPT
*   WordPress
*   Microsoft Office

KPIs

*   Organic website traffic growth
*   Keyword ranking improvements
*   Blog publishing consistency
*   Marketing-qualified leads
*   Website conversion rate
*   LinkedIn engagement
*   Email campaign performance

What We're Looking For

*   Strong analytical mindset
*   Excellent written English
*   Self-driven and eager to learn
*   Ability to work independently
*   Attention to detail
*   Creative thinking
*   Passion for digital marketing and AI

Bonus Skills

Candidates with experience in any of the following will have an advantage:

*   B2B marketing
*   SaaS marketing
*   CRM or ERP products
*   Salesforce
*   Odoo
*   Manufacturing, Retail, or Real Estate industries

Marketing strategies

Content management

WordPress

Data analytics

Content marketing

Salesforce

Odoo

HTML/CSS

CSS3

Email campaigns

Google Analytics

Google search

Google Search Console

Automation

Digital marketing

Canva

Social media marketing

Case studies

Research

Keyword Research

Google ads

Technical SEO

Growth

Editing & Proofreading

Support

Branding

Visual design

B2B marketing

Excel

SaaS

Manufacturing

LinkedIn

Dynamic ads

Video Editing

Logo Design

Digital Marketing Executive (SEO & Content Marketing) (2–4 Years Experience)