Social and Influencer Marketing Manager

Introduction To Demandbase

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About The Role

We're searching for a passionate and experienced Manager of Social and Influencer Marketing to lead our efforts in growing our brand on relevant social platforms and leveraging the power of influencers to drive brand awareness, engagement, and ultimately, revenue. This role demands a strategic thinker with a deep understanding of social media trends, influencer marketing best practices, and the ability to craft compelling narratives that resonate with our target audience.

As a key leader within the marketing team, you will be responsible for developing and executing integrated social and influencer marketing strategies that align with our overall business objectives. You will oversee all aspects of social media management, influencer identification and outreach, social and influencer campaign development and execution, and performance analysis. You will collaborate closely with various teams, including content, creative, PR, and product marketing, to ensure cohesive brand messaging and campaign execution. You will lead a small, but amazing team and be expected to help them continue to grow as a coach and mentor.

The base compensation range for this position for candidates in the SF Bay Area is: $120,000 - $150,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience.

What You’ll Be Doing

• Developing and implementing a comprehensive social media strategy: Defining objectives, target audiences, platform strategies, content pillars, and engagement tactics across all relevant social media channels.
• Building and managing a robust influencer marketing program: Identifying and vetting potential influencers, negotiating contracts, developing creative briefs, managing campaigns, and tracking performance.
• Overseeing all social media activities: Including content creation and curation, community management, social listening, and reporting.
• Creating and managing social media budgets: Allocating resources effectively across different platforms and campaigns.
• Staying ahead of the curve: Monitoring social media trends, emerging platforms, and best practices to continuously evolve our social and influencer strategies.
• Analyzing and reporting on performance: Tracking key metrics, generating insights, and optimizing campaigns to achieve maximum impact.
• Collaborating with cross-functional teams: Working closely with content, creative, communications, and product marketing to ensure alignment and maximize campaign effectiveness.
• Building and nurturing relationships: Developing strong relationships with key influencers, social media partners, and internal stakeholders.

What We’re Looking For

• 7+ years of experience in social media and influencer marketing, preferably in a B2B environment.
• Proven track record of developing and executing successful social and influencer campaigns that drive measurable results.
• Deep understanding of social media platforms, algorithms, and best practices.
• Strong knowledge of the influencer marketing landscape, including identification, outreach, and relationship management.
• Excellent communication, interpersonal, and presentation skills.
• Data-driven mindset with the ability to analyze performance and extract actionable insights.
• Experience managing social media budgets and resources.
• Strong project management and organizational skills.
• Ability to thrive in a fast-paced, collaborative environment.

Bonus Points

• Experience with Oktopost and Jasper.
• Experience in the marketing and sales technology industry.
• Agency management experience.

Benefits

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind.

Our Commitment To Diversity, Equity, And Inclusion At Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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