Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.

What this role is responsible for:

Strategizing, managing, and supporting the end-to-end planning, execution, and optimization of USA marketing and advertising campaigns - increasing lead volume and conversions
Driving brand awareness of Crimson’s personalized education and mentoring services and products through cross-channel campaigns and initiatives
Managing a team of marketers responsible for all facets of marketing (content, social media, campaigns, SEO, email marketing, design, events etc) in the USA and regionally in Canada
Planning and running local and virtual events to increase brand awareness for Crimson
Ideating and executing digital marketing strategies alongside a Regional Digital Marketer
Checking all content (blogs, ebooks, articles, ad creatives, case studies, webinar decks) to assure they are marketing-ready.
Working with the sales teams to increase conversions via client-facing assets
Managing partnerships lead to make sure potential partnerships are Identified and nurtured.
Monitoring and reporting on lead quality and conversion across all channels
Working closely with the Country Manager and Academic Advisor teams, building a marketing calendar that results in market growth and an optimal customer experience
As a North America Regional Manager, support the local area marketing efforts in Canada

What success looks like:

Via management of your team drive brand awareness of Crimson’s personalized education and mentoring services and products across the US
Assist in communicating Crimson’s unique offerings in all marketing materials and events
Work closely with the digital marketing team to maximize revenue from paid channels
Manage the organic efforts of team members responsible for content creation, email, and social media initiatives
Monitor leads and conversion with regular analysis and reporting on trends, customer behavior, and user experience - showing market growth under your watch
Monitor consumer and industry trends, and competitor landscape
Provide support for public relations campaigns, press release launch, and media relations

Qualifications:

At least 7 years experience in marketing with your experience including roles where you have guided strategy, managed teams and held KPIs related to revenue
A Bachelor’s degree (graduate degree optional) in marketing or a similar field
Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics, etc desired but not a must-have
Experience in social media marketing
Knowledge of the college admission industry is desired but not a must-have
Bachelor’s degree or higher ideally in the area of marketing or communications
Proven content writing skills

Why work for Crimson?

Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
$1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
Psychologist on staff
Insightful fireside chats and workshops to help support our high-performing and ambitious team
Radical Candor is a feedback approach we live by
We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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