AI Content Ops & Marketing Lead

This role is for one of our portfolio companies, Integration App.

About the Role:

We’re looking for a creative, systems-oriented Content Marketing Lead to join our team and help define how Integration App shows up in the world—through written content, AI-powered workflows, and sharp distribution.

You’ll work closely with our CEO (Daniil), Head of Growth (Horia), and Niamh (Content Strategy) and broader go-to-market team to turn insights from product, sales, support, and the market into scalable, high-impact content.

This role requires a unique mix of curiosity, editorial instinct, and technical comfort with LLM workflows. You won’t just write great content—you’ll build a system for generating it, powered by a custom GPT trained on our data and structured knowledge.

If you’re an exceptional communicator with a strong eye for structure, an obsession with staying close to the product and customer, and a knack for making content production more scalable, we’d love to hear from you.

Key Responsibilities:

• Build and maintain a custom GPT trained on Integration App data (product docs, sales calls, internal memos) to help generate high-quality content quickly
• Own our content engine end-to-end: from idea sourcing and drafting to review, design, and publishing
• Continuously source insights from sales, product, and customers— look at call recodings, talk to the team, read updates, and stay plugged into internal workflows
• Write and edit content using our tone and templates (product updates, case studies, SEO pieces, trend takes, etc.)
• Collaborate with Growth and Product teams to align messaging and content roadmap with go-to-market strategy
• Distribute content through email, social (especially LinkedIn), and owned channels—ensuring visibility with the right audience
• Track content performance and iterate on topics, formats, and channels
• (Bonus) Create supporting visuals, diagrams, and social cards using Figma or Canva

Requirements:

• 3+ years of experience in B2B SaaS content marketing, product marketing, or similar
• Excellent writing and editing skills—you can make complex ideas sound simple and compelling
• Comfortable using or training LLMs (GPTs, Claude, etc.) for content generation and research
• Experience building or maintaining content workflows using templates, AI tools, and automation
• Strong editorial judgment—you know what’s interesting and how to frame it
• Able to proactively source insights from cross-functional teams
• Curious about integrations, APIs, and SaaS workflows—you don’t need to be a developer, but you’re technical enough to “get it”
• Fluent in English (spoken and written)
• Bonus: Design skills (e.g. Figma, Canva, or simple image editing tools)

What Makes Us Unique?

A Product Worth Writing About – Integration App powers customer-facing integrations for some of the most ambitious SaaS companies. You’ll work on stories that matter.

A Content Playground for LLMs – This isn’t just writing blog posts. You’ll lead the charge in building AI-assisted content systems and automations.

A Tight Feedback Loop – Our sales, product, and growth teams work closely together, so you’ll never be far from the source.

Why Join Us?

• Opportunity to own and build a content machine at a fast-growing SaaS startup
• Autonomy and creative control with support from an experienced GTM team
• Learn fast, ship fast culture focused on high-quality output over fluff
• Remote-first with flexibility and clear goals
• Be part of a team that actually values content and treats it like a core function

If you’re excited to combine editorial work with AI-driven systems, and you want your work to make a meaningful impact on growth, visibility, and product understanding—we’d love to hear from you!