Digital Marketing Executive (Remote – US-Based)

Digital Marketing Executive (Remote – US-Based Hours)

Location: Remote (Company HQ in California)

Type: Full-time

About the Company

We are a fast-growing, California-based tech company specializing in GIS-based SaaS solutions and consulting services for utility and infrastructure-focused organizations across the United States. Our clients include municipal governments, energy providers, and Fortune 500 utility companies. We are passionate about using geospatial technology to solve real-world problems and improve operational efficiency.

About the Role

We’re looking for a hands-on Marketing Manager to lead and execute our marketing strategy. This is a fully remote role, but you must be available to work US-based hours to align with our California team and customers.

This is an exciting opportunity for a seasoned marketing professional who thrives in a startup environment, enjoys building strategy from the ground up, and wants to shape the brand of a company operating at the intersection of GIS, SaaS, and utilities.

Responsibilities

• Develop and lead integrated marketing strategies aligned with company and product goals
• Plan and execute multi-channel marketing campaigns (organic, paid, and partner-driven)
• Conduct market and competitor research to shape positioning and messaging
• Manage content creation across web, blog, email, social media, and product materials
• Lead SEO/SEM efforts, manage digital ad performance, and track key marketing KPIs
• Create and maintain marketing assets tailored to utility sector audiences
• Work closely with founders, product, and engineering teams to align messaging with product capabilities
• Support branding and go-to-market efforts for new SaaS product launches

Requirements

• 4+ years of marketing experience, preferably in B2B tech, SaaS, or GIS domains
• Experience with utility sector or infrastructure-related technologies is a strong plus
• Proven ability to lead and execute marketing initiatives independently
• Strong writing, storytelling, and content development skills
• Proficiency with SEO, paid acquisition, and social media marketing
• Skilled in marketing analytics tools (e.g., Google Analytics, HubSpot, LinkedIn Campaign Manager)
• Excellent collaboration skills in remote cross-functional teams
• Bachelor’s degree in Marketing, Communications, or related field
• Comfortable working Monday to Friday, 5:30 PM to 3:00 AM IST (US PST alignment)

Who You Are

• Thrive in high-autonomy, fast-paced environments
• Comfortable rolling up your sleeves and wearing many hats
• Eager to grow with a mission-driven, globally distributed team
• Passionate about marketing technologies that serve essential infrastructure and public good

Compensation

• We offer a competitive compensation package tailored to experience and skill level. This includes performance-based bonuses.