Digital Marketing & Client Growth Manager (WFH)

Job description:

Responsibilities:

• Oversee SEO and social media campaigns using tools like SuperGrok and ChatGPT for adventure tourism and caravan park SMBs (30–65 years old).
• Manage client communications via Zendesk, ensuring 24/7 support and 96% retention.
• Lead a team of 2–5 staff, coordinating tasks via Cloudstaff Tap for efficiency.
• Drive client acquisition (27 clients by Month 6, 41 by 2030), pitching “Customer Growth with AI Surge” to NZ SMBs.
• Disclose Philippines team in client meetings as a cost-saving advantage (e.g., “Global expertise saves 50%”).
• Deliver monthly reports via Xero for transparency.
• Implement local SEO strategies (e.g., targeting “NZ adventure tourism SEO”) and partnerships with Tourism New Zealand for referrals.

Qualification and requirements:

Skills Required

The manager must possess the following skills, addressing market fit, operations, and risk management:

• Advanced Digital Marketing Expertise: 4+ years in SEO, social media management, and AI-driven marketing (e.g., SuperGrok, ChatGPT), ensuring campaigns resonate with NZ adventure tourism (30–50 years old, tech-savvy) and caravan park SMBs (50+, traditional).
• Leadership and Team Management: Proven experience managing remote teams of 5+ staff, driving operational efficiency and scalability to 41 clients by 2030.
• NZ Cultural Awareness: Good understanding of NZ tourism market trends (e.g., $40.2 billion industry, 5.72% CAGR) and cultural nuances (e.g., koru symbolism, “tramping” terminology) to tailor campaigns and build trust.
• Client Acquisition Skills: Expertise in lead generation, partnership building (e.g., Holiday Parks NZ), and pitching high-value services to secure 27 clients by Month 6.
• Risk Management: Ability to mitigate scam perceptions through transparency (e.g., disclosing Philippines team positively) and trust signals (e.g., SGV & Co., Xero), ensuring 96% retention.
• Financial Acumen: Proficiency in cost control and achieving break-even in 4 months with $12,994 startup costs, maximizing 67% margins by 2030.

Non-negotiable skills & requirements:

• Advanced Digital Marketing Expertise: 4+ years in SEO, social media management, and AI-driven marketing (e.g., SuperGrok, ChatGPT), ensuring campaigns resonate with NZ adventure tourism (30–50 years old, tech-savvy) and caravan park SMBs (50+, traditional).
• NZ Cultural Awareness: Good understanding of NZ tourism market trends (e.g., $40.2 billion industry, 5.72% CAGR) and cultural nuances