The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals.

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Head of North America Industry Field Marketing.

Responsibilities:

This is a 6-month contract role to cover maternity leave within the North America Field Marketing team. This role requires a strategic marketer to lead the planning and execution of field-led programs for our office of the CIO campaign, key third-party tradeshows and events, which play a critical part in generating and accelerating demand across North America. You'll work closely with GTM leaders and global marketing teams to drive pipeline and contribute to revenue goals.

The work you'll do:

Design and execute strategic marketing campaigns reaching the IT persona, including third-party tradeshows, hosted webinars, and in-person events, leveraging a broad mix of tactics to reach prospects, engage customers, and drive pipeline goals.
Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
Enable the NAM sales, BDR and partner teams on campaigns, key messages, and marketing programs.
Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.

Qualifications:

7+ years experience in B2B Demand Generation or Field Marketing positions, marketing to the office of the CIO, SVPs of IT, and/or marketing to Oracle customer bas.
Degree in marketing, communications, business, or related field.
Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline.
Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
Proven track record of using a wide variety of tactics like influencer networks, IT association partnerships, account-based marketing, events, digital, email and partner marketing to drive demand.
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
Experience in Marketing Automation, Salesforce.com.
Energetic, high performer with a willingness to take initiative and be resourceful.
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
Excellent presentation skills and confidence in communicating with senior-level sales VPs.

Note: Travel will be required, approx 30% of the time

JOBID: 1093605

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.