Senior Marketing Specialist (Remote)

Location: Oakland, California

Job Type: Contract

Compensation Range: $40 - 45 per hour

Are you a results-driven marketer with a passion for driving growth? We have an exciting 6-month contract role for you!

We're looking for a motivated individual to execute and manage marketing initiatives aimed at boosting brand awareness, engaging prospective members, and acquiring new ones. You'll partner with our Manager of Segment Marketing to provide dedicated marketing and communications support for our Federal Government Programs segment. This is a great opportunity to make a direct impact and see the results of your work.

Responsibilities:

• Works cross-functionally to execute high-impact, multi-channel campaigns ensuring seamless execution and delivery.
• Collaborates with cross-functional teams to create compelling marketing collateral that aligns with the campaign brief and objectives
• Tracks campaign performance, analyzes data and provides actionable insights and recommendations for campaign optimization.
• Manages relationships with external vendors and partners to ensure timely and effective campaign execution and performance tracking
• Implements tracking mechanisms and utilizes analytics tools to monitor and report on campaign performance.
• Partners with our Digital Marketing team to execute Social, SEM and SEO/GEO campaigns and identify opportunities for campaign optimizations as needed.
• Prepare and present comprehensive campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
• Track monthly campaign spend to budget and process invoices for payment.

Qualifications:

• 6+ years as a campaign manager, marketing manager or a similar role.
• Bachelors degree in marketing, communications, business or related field.
• Proven experience in campaign management with a track record of successfully executing integrated marketing campaigns across digital and traditional channels.
• Understanding of digital marketing techniques and platforms including but not limited to Google ads, Bing, programmatic, Meta, LinkedIn and Reddit.
• Expert knowledge of utms for campaign tracking and reporting and analytics tools including GA4 and Adobe Analytics.
• Proficiency in use of analytics tools including GA4 and Adobe Analytics to measure and report on campaign performance.
• Excellent project and time management skills, with the ability to manage multiple projects and juggle tasks simultaneously.
• Ability to utilize analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
• Excellent writing, communication and organizational skills, with proficiency in the relevant software such as Microsoft Office.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Insurance and/or health care experience preferred.
• Familiarity with Adobe Workfront project management tool.
• Experience with Sales Force Marketing Cloud campaign development.

JOBID: 1098501

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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.