Sales & Marketing Head (from PR & MEDIA AGENCY)

About The Opportunity

A fast-growing talent-enablement and career-acceleration platform operating at the intersection of education, tech, and workforce development, we empower professionals and enterprises through data-driven upskilling, employer branding, and strategic career marketing. Though we don’t operate as a traditional PR or media agency, our mission demands the energy, creativity, and media-savvy of one — we craft compelling narratives, build influencer ecosystems, and drive measurable brand and lead growth across India’s most dynamic talent verticals. Role & Responsibilities

• Lead end-to-end demand generation strategy — from media partnerships and influencer campaigns to paid digital and event activations — to capture high-intent B2B and B2C audiences.
• Build and manage a performance-first marketing team: content, social, PR, and digital ads — ensuring messaging clarity, channel ROI, and funnel alignment.
• Forge strategic alliances with media houses, HR tech platforms, edtech influencers, and industry bodies to amplify Career Bloc’s authority in career transformation.
• Own the marketing P&L: optimize CAC, LTV, and campaign ROI while scaling paid acquisition, organic reach, and conversion funnels across channels.
• Translate product-led growth into compelling GTM stories — turning platform features into customer-centric campaigns that drive sign-ups, retention, and referrals.
• Represent Career Bloc at national conferences, employer summits, and media roundtables — positioning us as the thought leader in India’s career-tech revolution.

Skills & Qualifications

Must-Have

• LinkedIn Ads
• Google Analytics
• Meta Business Suite
• Media relations
• Influencer marketing
• CRM platforms (HubSpot/Salesforce)
• UTM tracking
• Marketing automation

Preferred

• PR agency background
• Experience in EdTech or HR Tech
• Podcast or video content strategy

Benefits & Culture Highlights

• Work with a bold, mission-driven team reshaping India’s career landscape — no corporate fluff, just high-impact work.
• Flexible hybrid model with core on-site days for alignment — culture thrives on collaboration and coffee chats.
• Unlimited learning budget + industry event access — because we invest in the growth we preach.

Skills: influencer,digital,campaigns,acceleration,drive,access,marketing accountability,platforms,activations,strategy