CAREER BLOC

About The Opportunity 
 
A fast-growing talent-enablement and career-acceleration platform operating at the intersection of education, tech, and workforce development, we empower professionals and enterprises through data-driven upskilling, employer branding, and strategic career marketing. Though we don’t operate as a traditional PR or media agency, our mission demands the energy, creativity, and media-savvy of one — we craft compelling narratives, build influencer ecosystems, and drive measurable brand and lead growth across India’s most dynamic talent verticals. Role & Responsibilities 
 


* Lead end-to-end demand generation strategy — from media partnerships and influencer campaigns to paid digital and event activations — to capture high-intent B2B and B2C audiences.
* Build and manage a performance-first marketing team: content, social, PR, and digital ads — ensuring messaging clarity, channel ROI, and funnel alignment.
* Forge strategic alliances with media houses, HR tech platforms, edtech influencers, and industry bodies to amplify Career Bloc’s authority in career transformation.
* Own the marketing P&L: optimize CAC, LTV, and campaign ROI while scaling paid acquisition, organic reach, and conversion funnels across channels.
* Translate product-led growth into compelling GTM stories — turning platform features into customer-centric campaigns that drive sign-ups, retention, and referrals.
* Represent Career Bloc at national conferences, employer summits, and media roundtables — positioning us as the thought leader in India’s career-tech revolution. 
 
 

Skills & Qualifications 
 
Must-Have 
 


* LinkedIn Ads
* Google Analytics
* Meta Business Suite
* Media relations
* Influencer marketing
* CRM platforms (HubSpot/Salesforce)
* UTM tracking
* Marketing automation 
 
 

Preferred 
 


* PR agency background
* Experience in EdTech or HR Tech
* Podcast or video content strategy 
 
 

Benefits & Culture Highlights 
 


* Work with a bold, mission-driven team reshaping India’s career landscape — no corporate fluff, just high-impact work.
* Flexible hybrid model with core on-site days for alignment — culture thrives on collaboration and coffee chats.
* Unlimited learning budget + industry event access — because we invest in the growth we preach. 
 
 

Skills: influencer,digital,campaigns,acceleration,drive,access,marketing accountability,platforms,activations,strategy

Marketing strategies

Growth

Branding

Automation

Data analytics

Google Analytics

Influencer marketing

HubSpot

Salesforce

Team collaboration

Content strategy

LinkedIn

Press relations

Sales & Marketing Head (from PR & MEDIA AGENCY)