HubSpot Marketing Operations Manager

About the Role

We’re looking for a HubSpot Marketing Operations Manager to own the day-to-

day performance of our HubSpot instance - keeping demand gen campaigns running

cleanly, leads moving efficiently through the funnel, and data structured so it actually

means something to marketing and sales. We’re a small and lean team, and Hubspot is

our CRM and CMS – so it’s a pivotal part of our GTM plan.

This is a hands-on, execution-focused role. You’ll be in HubSpot daily, not weekly.

Key Responsibilities

• Workflow and lead management: Daily monitoring of all active workflows to ensure lead routing, lifecycle stage transitions, and handoff to sales are functioning correctly - catching and resolving breaks before they cost us pipeline
• Lead scoring: Build, maintain, and continuously refine contact and company fit and engagement scores to reflect real buyer signals and sales feedback
• Buyer intent data: Operationalize HubSpot's native buyer intent functionality; help marketing and sales act on intent signals and prioritize outreach based on in-platform data
• CTAs: Build, manage, and A/B test HubSpot CTAs across website, blog, and email to drive engagement and conversion; track performance and iterate based on data
• Email production: Build and send emails from provided copy, coordinating with our graphic designer as needed to produce on-brand, conversion-ready assets
• Lead nurturing programs: Partner with the content marketer and campaigns lead to design and execute integrated nurture programs - including branded landing pages, forms, and email sequences - that educate prospects and move them through the funnel
• Sales sequences: Build and maintain HubSpot sales sequences that support rep outreach at key funnel stages
• Campaign data architecture: Ensure campaigns are structured so contact creation, engagement, and pipeline influence can be reported accurately - UTM governance, campaign association logic, and funnel attribution included
• Data hygiene: Proactively manage contact and company record quality; partner with Sales Operations to enforce standards and prevent CRM degradation
• Reporting: Build and maintain dashboards that connect marketing activity to pipeline outcomes - campaign influence, source attribution, and conversion metrics
• CMS management: Own day-to-day updates to our HubSpot-hosted website including landing pages, blog posts, and page edits; brief and collaborate with our web designer and developer on larger site improvements

Key requirements

• C1 English written and verbal communication
• 5+ years in HubSpot at a Super Admin or Power User level
• 3+ years of experience with lead management.
• Solid grasp of HubSpot's native buyer intent features and how to activate them for both marketing and sales
• Strong campaign data structure and attribution logic - you build campaigns clean from the start, not retrofitted
• Working proficiency in HubSpot CMS - comfortable making page and content edits independently; able to clearly brief a designer or developer when larger changes are needed
• Collaborative by nature - you work effectively with content, design, sales, and ops without needing handholding
• Experience partnering with Sales Ops on data governance and CRM hygiene standards
• Comfortable working across tools outside HubSpot (e.g., Make.com, Zapier, Google Analytics, Claude) to close data gaps
• Analytical and systematic - you don't just flag problems, you fix them and document the fix.

Work Conditions

• Full-time role 09:00-18:00 CT with one hour lunch break
• Remote position.
• Starts as a 3-month contract with the intention to continue.

Why join us?

• Work directly with a lean team where your execution has a visible impact on the pipeline and growth.
• Own meaningful marketing operations in a specialized industrial technology context (research + precision matter).
• Build strong experience across ABM support, marketing ops, events, website management, and cross-channel coordination.

If you are a systems-thinker who loves clean data, efficient workflows, and treating HubSpot like a true revenue engine, we want to hear from you. Apply now!