Go-to-Market (GTM) Engineer / Ssr Digital Marketing Engineer

Go-to-Market (GTM) Engineer / Ssr Digital Marketing Engineer

Location: US/Eastern (Remote)

English Level: Minimum B2 - Upper-intermediate

Buying Rate: $24/Hr

Initial Term: 1 Year with Possibility of Extension

Job Description

We are seeking a Go-to-Market (GTM) Engineer to drive the optimization and automation of systems supporting customer acquisition and revenue operations. This cross-functional role integrates technical implementation, data-driven analysis, and commercial strategy. The ideal candidate will play a key role in aligning Sales, Marketing, Product, and Engineering to ensure an automated, scalable, and data-rich go-to-market engine.

Key Responsibilities:

• Design and optimize GTM systems across CRM (e.g., Salesforce), marketing automation, and data workflows.
• Integrate real-time data from vendor systems, inventory, CRM, and analytics tools to create a unified customer view.
• Implement lead scoring, routing, and nurturing workflows to enable sales conversions and customer engagement.
• Analyze customer behavior and sales funnel performance, providing insights that inform GTM strategies.
• Collaborate with Product and Engineering teams to ensure platform capabilities align with customer journey stages.
• Automate repeatable processes using APIs, webhooks, and integration platforms (e.g., Zapier, Workato).
• Manage the GTM tech stack, recommending tools, and driving operational excellence.

Key Requirements:

Technical Skills (Hard Skills):

• 4+ years of experience in RevOps, Marketing Ops, Sales Engineering, or GTM Engineering roles.
• Deep hands-on experience with CRM systems (Salesforce, HubSpot) and marketing automation platforms (Marketo, Pardot, etc.).
• Strong understanding of APIs, webhooks, and integration tools (Zapier, Workato, Segment, etc.).
• Proficiency in SQL and experience with BI tools (e.g., Looker, Tableau, Power BI).
• Bonus: Experience with Python scripting or custom automation.
• Bonus: Knowledge of trade compliance, certifications, or regulated industries (e.g., aerospace, defense).

Business & Interpersonal Skills (Soft Skills):

• Excellent systems thinking, with the ability to connect customer journey stages across multiple departments.
• Strong communication skills, especially when collaborating with Marketing, Sales, Product, and Engineering teams.
• Comfortable managing complex projects with multiple stakeholders and competing priorities.
• Natural curiosity with a focus on automation and optimization.
• Analytical mindset with a customer-first approach.

#GTMEngineer #DigitalMarketingEngineer #MarketingOps #CRMIntegration #Salesforce #MarketingAutomation

#DataDriven #CustomerEngagement #LeadScoring