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BetterQA

Go-to-Market (GTM) Engineer / Ssr Digital Marketing Engineer

Location: US/Eastern (Remote)

English Level: Minimum B2 - Upper-intermediate

Buying Rate: $24/Hr

Initial Term: 1 Year with Possibility of Extension

 

Job Description

We are seeking a Go-to-Market (GTM) Engineer to drive the optimization and automation of systems supporting customer acquisition and revenue operations. This cross-functional role integrates technical implementation, data-driven analysis, and commercial strategy. The ideal candidate will play a key role in aligning Sales, Marketing, Product, and Engineering to ensure an automated, scalable, and data-rich go-to-market engine.

 

Key Responsibilities:

* Design and optimize GTM systems across CRM (e.g., Salesforce), marketing automation, and data workflows.
* Integrate real-time data from vendor systems, inventory, CRM, and analytics tools to create a unified customer view.
* Implement lead scoring, routing, and nurturing workflows to enable sales conversions and customer engagement.
* Analyze customer behavior and sales funnel performance, providing insights that inform GTM strategies.
* Collaborate with Product and Engineering teams to ensure platform capabilities align with customer journey stages.
* Automate repeatable processes using APIs, webhooks, and integration platforms (e.g., Zapier, Workato).
* Manage the GTM tech stack, recommending tools, and driving operational excellence.

 

Key Requirements: 

Technical Skills (Hard Skills):

* 4+ years of experience in RevOps, Marketing Ops, Sales Engineering, or GTM Engineering roles.
* Deep hands-on experience with CRM systems (Salesforce, HubSpot) and marketing automation platforms (Marketo, Pardot, etc.).
* Strong understanding of APIs, webhooks, and integration tools (Zapier, Workato, Segment, etc.).
* Proficiency in SQL and experience with BI tools (e.g., Looker, Tableau, Power BI).
* Bonus: Experience with Python scripting or custom automation.
* Bonus: Knowledge of trade compliance, certifications, or regulated industries (e.g., aerospace, defense).

 

Business & Interpersonal Skills (Soft Skills):

* Excellent systems thinking, with the ability to connect customer journey stages across multiple departments.
* Strong communication skills, especially when collaborating with Marketing, Sales, Product, and Engineering teams.
* Comfortable managing complex projects with multiple stakeholders and competing priorities.
* Natural curiosity with a focus on automation and optimization.
* Analytical mindset with a customer-first approach.

 

#GTMEngineer #DigitalMarketingEngineer #MarketingOps #CRMIntegration #Salesforce #MarketingAutomation

#DataDriven #CustomerEngagement #LeadScoring