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BAZZAAL
BAZZAAL

Performance Marketing - Digital Advertising Lead

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Digital
E-commerce
Performance marketing
+14

Contract role
22 days ago
Apply now

About Us:

BAZZAAL is a dynamic e-commerce and influencer marketing agency specializing in beauty and lifestyle brands. We operate two e-commerce stores and manufacture our own brand, overseeing the entire supply chain from production to direct-to-consumer sales.

Kijibae is our own brand, dedicated to revolutionizing the at-home manicure experience with 60% semi-cured, premium gel nail polish strips. Currently, our focus is on direct-to-consumer (D2C) sales, bringing salon-quality nails directly to our customers.

Role Description:

We are seeking a highly motivated Performance Marketing - Digital Advertising Lead to own and manage our digital advertising campaigns, with a primary focus on Meta (Facebook & Instagram) platforms. This individual will be responsible for developing, executing, and optimizing digital ad strategies to drive customer acquisition, brand awareness, and revenue growth.

Key Responsibilities:

Meta Campaigns:

  • Develop, launch, and manage high-performing ads across Meta Platforms (Facebook, Instagram), including audience targeting, ad creatives, and budget allocation. πŸŽ―πŸ’‘
  • Continuously optimize campaigns based on performance metrics to maximize ROI and reach KPIs. πŸ“Šβœ…
  • Conduct A/B testing on ad formats, creatives, audiences, and placements to improve campaign results. πŸ§ͺ🎨

Budget Management & Reporting:

  • Manage daily and campaign budgets to ensure efficient spend and growth objectives. πŸ’ΈπŸ“†
  • Monitor campaign performance metrics and generate regular reports, providing insights and actionable recommendations to improve results. πŸ“πŸ”

Audience & Creative Strategy:

  • Identify and target key audience segments based on customer data, interests, behaviors, and lookalike audiences. πŸŽ―πŸ”‘
  • Collaborate with creative teams to develop compelling ad creatives and copy tailored for platforms and audiences. πŸŽ₯✍️

Cross-Channel Advertising:

  • Support digital advertising efforts across other channels such as Google Ads, TikTok Ads, and other platforms, as needed. πŸŒπŸ“ˆ
  • Stay updated on industry trends, algorithm changes, and new advertising opportunities to keep campaigns innovative and competitive. πŸš€πŸ“Š

Requirements:

  • Experience executing digital marketing campaigns is a MUST.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proven experience managing 5-6 figure budget social media advertising campaigns, especially on Meta platforms (Facebook & Instagram).
  • Strong understanding of digital advertising best practices, ad algorithms, and targeting strategies.
  • Experience with campaign setup, optimization, and reporting using Meta Ads Manager.
  • Familiarity with eCommerce marketing tools (Shopify, Google Analytics, Triple Whale, etc.) is highly preferred.
  • Analytical mindset with the ability to interpret data and adjust campaigns for better performance.
  • Excellent communication skills and a proactive, strategic approach.

πŸ“© How to Apply:

Interested candidates, please send your resume & introduction to rocky@bazzaal.com with the subject line: [Performance Marketing - Digital Advertising Lead – Your Name]

About BAZZAAL

πŸ”—Website
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