About Us:
BAZZAAL is a dynamic e-commerce and influencer marketing agency specializing in beauty and lifestyle brands. We operate two e-commerce stores and manufacture our own brand, overseeing the entire supply chain from production to direct-to-consumer sales.
Kijibae is our own brand, dedicated to revolutionizing the at-home manicure experience with 60% semi-cured, premium gel nail polish strips. Currently, our focus is on direct-to-consumer (D2C) sales, bringing salon-quality nails directly to our customers.
Role Description:
We are seeking a highly motivated Performance Marketing - Digital Advertising Lead to own and manage our digital advertising campaigns, with a primary focus on Meta (Facebook & Instagram) platforms. This individual will be responsible for developing, executing, and optimizing digital ad strategies to drive customer acquisition, brand awareness, and revenue growth.
Key Responsibilities:
Meta Campaigns:
- Develop, launch, and manage high-performing ads across Meta Platforms (Facebook, Instagram), including audience targeting, ad creatives, and budget allocation. π―π‘
- Continuously optimize campaigns based on performance metrics to maximize ROI and reach KPIs. πβ
- Conduct A/B testing on ad formats, creatives, audiences, and placements to improve campaign results. π§ͺπ¨
Budget Management & Reporting:
- Manage daily and campaign budgets to ensure efficient spend and growth objectives. πΈπ
- Monitor campaign performance metrics and generate regular reports, providing insights and actionable recommendations to improve results. ππ
Audience & Creative Strategy:
- Identify and target key audience segments based on customer data, interests, behaviors, and lookalike audiences. π―π
- Collaborate with creative teams to develop compelling ad creatives and copy tailored for platforms and audiences. π₯βοΈ
Cross-Channel Advertising:
- Support digital advertising efforts across other channels such as Google Ads, TikTok Ads, and other platforms, as needed. ππ
- Stay updated on industry trends, algorithm changes, and new advertising opportunities to keep campaigns innovative and competitive. ππ
Requirements:
- Experience executing digital marketing campaigns is a MUST.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proven experience managing 5-6 figure budget social media advertising campaigns, especially on Meta platforms (Facebook & Instagram).
- Strong understanding of digital advertising best practices, ad algorithms, and targeting strategies.
- Experience with campaign setup, optimization, and reporting using Meta Ads Manager.
- Familiarity with eCommerce marketing tools (Shopify, Google Analytics, Triple Whale, etc.) is highly preferred.
- Analytical mindset with the ability to interpret data and adjust campaigns for better performance.
- Excellent communication skills and a proactive, strategic approach.
π© How to Apply:
Interested candidates, please send your resume & introduction to rocky@bazzaal.com with the subject line: [Performance Marketing - Digital Advertising Lead β Your Name]