BAZZAAL

About Us:

 

BAZZAAL is a dynamic e-commerce and influencer marketing agency specializing in beauty and lifestyle brands. We operate two e-commerce stores and manufacture our own brand, overseeing the entire supply chain from production to direct-to-consumer sales.

 

Kijibae is our own brand, dedicated to revolutionizing the at-home manicure experience with 60% semi-cured, premium gel nail polish strips. Currently, our focus is on direct-to-consumer (D2C) sales, bringing salon-quality nails directly to our customers.

 

Role Description:

 

We are seeking a highly motivated Performance Marketing - Digital Advertising Lead to own and manage our digital advertising campaigns, with a primary focus on Meta (Facebook & Instagram) platforms. This individual will be responsible for developing, executing, and optimizing digital ad strategies to drive customer acquisition, brand awareness, and revenue growth.

 

Key Responsibilities:

 

Meta Campaigns: 

* Develop, launch, and manage high-performing ads across Meta Platforms (Facebook, Instagram), including audience targeting, ad creatives, and budget allocation. 🎯💡
* Continuously optimize campaigns based on performance metrics to maximize ROI and reach KPIs. 📊✅
* Conduct A/B testing on ad formats, creatives, audiences, and placements to improve campaign results. 🧪🎨

 

Budget Management & Reporting: 

* Manage daily and campaign budgets to ensure efficient spend and growth objectives. 💸📆
* Monitor campaign performance metrics and generate regular reports, providing insights and actionable recommendations to improve results. 📝🔍

 

Audience & Creative Strategy: 

* Identify and target key audience segments based on customer data, interests, behaviors, and lookalike audiences. 🎯🔑
* Collaborate with creative teams to develop compelling ad creatives and copy tailored for platforms and audiences. 🎥✍️

 

Cross-Channel Advertising: 

* Support digital advertising efforts across other channels such as Google Ads, TikTok Ads, and other platforms, as needed. 🌐📈
* Stay updated on industry trends, algorithm changes, and new advertising opportunities to keep campaigns innovative and competitive. 🚀📊

 

Requirements:

* Experience executing digital marketing campaigns is a MUST.
* Ability to work independently and collaboratively in a fast-paced environment.
* Proven experience managing 5-6 figure budget social media advertising campaigns, especially on Meta platforms (Facebook & Instagram). 
* Strong understanding of digital advertising best practices, ad algorithms, and targeting strategies.
* Experience with campaign setup, optimization, and reporting using Meta Ads Manager. 
* Familiarity with eCommerce marketing tools (Shopify, Google Analytics, Triple Whale, etc.) is highly preferred.
* Analytical mindset with the ability to interpret data and adjust campaigns for better performance.
* Excellent communication skills and a proactive, strategic approach.

 

 

📩 How to Apply:

Interested candidates, please send your resume & introduction to rocky@bazzaal.com with the subject line: \[Performance Marketing - Digital Advertising Lead – Your Name\]

Digital

E-commerce

Performance marketing

Algorithm

Influencer marketing

Growth

Testing

Data

Shopify

User acquisition

Support

Google ads

Digital marketing

Social media advertising

Data analytics

Google Analytics

Communications

Performance Marketing - Digital Advertising Lead