Social Media Marketing Specialist

Key Responsibilities

Social Media & Content Management

• Manage our official social media channels, primarily LinkedIn, in line with global brand and communication guidelines
• Plan, create, and maintain a structured content calendar aligned with firm priorities, service lines, and leadership direction
• Ensure all content reflects Andersen’s professional tone, positioning, and visual identity

Campaign Planning & Execution

• Support the planning and execution of integrated digital and social media campaigns for:
• New service offerings and go-to-market initiatives
• Events, seminars, roadshows, and academic or institutional programs
• Thought leadership initiatives, reports, surveys, and client-focused campaigns
• Coordinate campaign timelines, content development, approvals, and execution with internal stakeholders

Thought Leadership & Digital Amplification

• Support the digital amplification of leadership and practice-led thought leadership initiatives
• Repurpose approved content into engaging digital formats suitable for social media and campaign use
• Ensure timely amplification of key initiatives before, during, and after execution

Events & Initiatives

• Deliver structured social media and digital amplification for firm events and priority initiatives
• Work closely with the Marketing Coordinator to ensure alignment between on-ground activities and digital communications

Brand Governance & Compliance

• Ensure strict adherence to Andersen’s global brand guidelines, regulatory requirements, and communication protocols
• Route high-visibility or sensitive content through defined approval processes

Analytics & Reporting

• Monitor and analyse social media and campaign performance, including reach, engagement, and audience growth
• Prepare regular performance reports and insights to support ongoing optimisation of content and campaigns

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or a related discipline
• 5–7 years of experience in social media management and digital marketing, preferably within professional services, consulting, or regulated industries
• Experience supporting B2B marketing initiatives is preferred

Skills & Competencies

• Strong hands-on experience managing social media for corporate or professional services brands
• Experience planning and executing digital marketing and social media campaigns
• Familiarity with social media analytics, reporting tools, and performance measurement
• Strong organisational and communication skills, with the ability to manage multiple stakeholders and deadlines
• High attention to detail and a strong understanding of brand consistency and compliance