Andersen in the United Arab Emirates

Key Responsibilities

 

Social Media & Content Management

* Manage our official social media channels, primarily LinkedIn, in line with global brand and communication guidelines
* Plan, create, and maintain a structured content calendar aligned with firm priorities, service lines, and leadership direction
* Ensure all content reflects Andersen’s professional tone, positioning, and visual identity

Campaign Planning & Execution

* Support the planning and execution of integrated digital and social media campaigns for:
* New service offerings and go-to-market initiatives
* Events, seminars, roadshows, and academic or institutional programs
* Thought leadership initiatives, reports, surveys, and client-focused campaigns
* Coordinate campaign timelines, content development, approvals, and execution with internal stakeholders

Thought Leadership & Digital Amplification

* Support the digital amplification of leadership and practice-led thought leadership initiatives
* Repurpose approved content into engaging digital formats suitable for social media and campaign use
* Ensure timely amplification of key initiatives before, during, and after execution

Events & Initiatives

* Deliver structured social media and digital amplification for firm events and priority initiatives
* Work closely with the Marketing Coordinator to ensure alignment between on-ground activities and digital communications

Brand Governance & Compliance

* Ensure strict adherence to Andersen’s global brand guidelines, regulatory requirements, and communication protocols
* Route high-visibility or sensitive content through defined approval processes

Analytics & Reporting

* Monitor and analyse social media and campaign performance, including reach, engagement, and audience growth
* Prepare regular performance reports and insights to support ongoing optimisation of content and campaigns

 

 

Qualifications & Experience

 

* Bachelor’s degree in marketing, Communications, Business, or a related discipline
* 5–7 years of experience in social media management and digital marketing, preferably within professional services, consulting, or regulated industries
* Experience supporting B2B marketing initiatives is preferred

 

 

Skills & Competencies

 

* Strong hands-on experience managing social media for corporate or professional services brands
* Experience planning and executing digital marketing and social media campaigns
* Familiarity with social media analytics, reporting tools, and performance measurement
* Strong organisational and communication skills, with the ability to manage multiple stakeholders and deadlines
* High attention to detail and a strong understanding of brand consistency and compliance

Marketing strategies

Support

Communications

Digital marketing

Social media marketing

Brand guidelines

Growth

Visual identity

Social media management

Data analytics

B2B marketing

Compliance

Content management

Campaign planning

Reporting

Performance Testing

Stakeholder management

Time management

Event Coordination

Social media engagement

Audience building

Social Media Marketing Specialist