Content Marketing Manager

Affinity is a leading relationship intelligence platform that transforms how businesses manage and leverage their professional networks. Our innovative CRM solution empowers investment firms, consulting companies, and other relationship-driven organizations to unlock the full potential of their connections through AI-powered insights and automated relationship mapping. At Affinity, we're passionate about helping our clients build stronger relationships and drive better business outcomes through data-driven relationship intelligence. This position reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

The Role

Reporting to the Director of Content Marketing, you'll run a tight editorial engine that drives awareness, search growth, and pipeline for an enterprise B2B audience. You'll plan the calendar, build and repurpose content across formats, and use automation and AI to move fast—without sacrificing quality.

What Will I Be Doing

• Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns.: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
• Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages.
• Scale with tech: set up light automations in Pardot (Engagement Studio, automation rules, scoring/grading), manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• SEO as a habit: do topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata that makes it easy for assistants/search to surface.
• Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

The ideal candidate will be comfortable:

• driving awareness (being held accountable to a number), creating unique and memorable content in a variety of formats, and collaborating across all of Marketing, Sales and Product.
• building your own custom GPTs to automate portions of your workflow or aid in your own research
• drafting a storyboard for a new video, whipping up a social post, and writing a good 'ole fashioned blog post.

Qualifications

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Required

• 4+ years creating B2B tech content (SaaS preferred); you can explain complex ideas simply and persuasively.
• Impeccable communicator and editor: crisp prose, strong headlines, clean structure.
• Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; you use AI tools to draft, summarize, and repurpose.
• SEO-minded: confident with keyword research, briefs, on-page optimization, optimizing for search engines and "answer engines" or LLMs, and measuring results.
• Enterprise B2B range: you've shipped guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline.
• Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush).

Work Location: Remote or Toronto, Canada

_For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

_What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $80,000.00 - $107,000.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

We use E-Verify

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.