B2B Marketing Content & Campaign Producer – Short-Form Video, AI Tools, & Lead Generation

Location

Remote (U.S.-based) or Folsom, CA Hybrid

Salary

$95,000 – $115,000

Competitive pay for experienced B2B content creators and campaign managers who can produce results and directly drive qualified leads.

About the Role

We’re hiring a hands-on B2B marketing content & campaign producer who creates work that converts. You’ll work directly with the CEO to script, edit, and publish high-performing short-form videos, build and optimize Instantly (or similar) outbound campaigns, and continuously test to generate qualified leads and measurable pipeline. This is not a strategy-only or management role.

Day-to-Day Responsibilities

Content Production (≈50%)

• Edit and publish short-form videos using Descript, Canva, etc.—always tied to specific lead goals.
• Write hooks/scripts and post weekly to LinkedIn, YouTube Shorts, and TikTok; track engagement → lead conversion.
• Use AI tools (ChatGPT, Jasper) daily to ideate, draft, and optimize scripts, posts, and offers for conversion.

Campaign Execution (≈50%)

• Build, run, and optimize cold email/outbound campaigns in Instantly (or Outreach.io/Apollo).

• Create sequences; A/B test subject lines, messaging, and CTAs; improve open/reply/meeting rates.

• Launch and track campaigns in HubSpot; integrate outbound with other initiatives.

• Bonus: Use Clay (or similar) to build/enrich hyper-targeted prospect lists and run micro-campaigns to specific decision-makers.

Reporting & Optimization

• Report weekly on leads generated, CPL, reply/meeting rates, and conversion to pipeline.
• Test creative, messaging, and offers to improve results.
• Collaborate closely with the CEO to keep weekly content/campaigns on schedule and aligned to lead-gen KPIs.

Not for You If

• You prefer managing/strategizing over producing.
• You haven’t edited video or posted to LinkedIn/TikTok in the last year.
• You’re uncomfortable using AI tools and marketing automation hands-on.
• You don’t want accountability to specific lead-generation targets.

Must-Have Qualifications (Screening)

• Personally edited short-form videos in the last 12 months.
• Personally created and managed cold-email campaigns in Instantly (or Outreach.io/Apollo) in the last 12 months.
• Personally used Descript (or similar) in the last 12 months.
• Personally run and reported on HubSpot campaigns in the last 12 months.
• Direct responsibility for meeting lead-generation KPIs in the past 12 months.
• Strong B2B marketing experience with measurable results.
• Proficiency with AI tools (ChatGPT, Jasper) and Canva.

Preferred Qualifications

• Experience with Clay/Apollo (or similar) to build/enrich hyper-targeted lists and run micro-campaigns.
• Experience running/optimizing LinkedIn paid campaigns.
• Familiarity with the mortgage, banking, or fintech industry.

About Access Business Technologies (ABT)

Access Business Technologies (ABT) is a Microsoft Tier 1 Cloud Solutions Provider serving mortgage companies, banks, and credit unions. Our solutions help institutions protect data, modernize operations, and grow efficiently. Core offerings include:

• Microsoft 365 Guardian – compliance & security intelligence for Microsoft 365.
• Mortgage BI – executive dashboards in Power BI for productivity and profitability.
• Guardian Security Insights – nightly reporting that surfaces security & compliance gaps.
• MortgageExchange – integrations for Loan Origination Systems (LOS) and servicing platforms. Trusted by platforms like Ellie Mae, Calyx, and Fiserv; built with security and compliance at the core.