Director, Growth Marketing & Client Strategy

Director, Growth Marketing & Client Strategy

120/80 GROUP, the industry’s leading digital health agency, is looking for a Director, Growth Marketing & Client Strategy, who wants to work with the most innovative companies in healthcare. You will have a unique opportunity to work alongside and learn from some of the best consultants in the agency business. You will have the opportunity to help build something new - and have fun while doing it! This is an excellent opportunity to join the fastest growing agency in healthcare or technology in the past 20 years.

What You’ll Do

• Shape and lead performance marketing programs in digital health, wellness, and healthcare innovation - designing campaigns that drive measurable outcomes in awareness, engagement, and adoption.
• Own strategy and execution across influencer marketing, sponsored content, digital partnerships, and AI/LLM-optimized content programs.
• Act as senior client partner, providing strategic counsel, guiding campaign development, and ensuring delivery excellence that builds trust and expands scope.
• Advance AI/LLM integration in content strategy and marketing, ensuring campaigns are discoverable, trusted, and future-proofed for AI-driven search and recommendation systems.
• Collaborate across internal practices to launch integrated campaigns that blend creative storytelling with analytics-driven targeting.
• Contribute to business growth by developing proposals, thought leadership, and scalable frameworks that strengthen the firm’s market position.

Responsibilities

• Lead planning and delivery of client-facing growth campaigns across multiple GTM models (B2B2E, B2B2M, B2B2P, B2P, B2C).
• Serve as senior point of contact for client accounts, ensuring excellence in service, communication, and campaign execution.
• Partner with analytics to translate performance data into actionable optimizations and strategic recommendations.
• Manage vendor and influencer relationships to maintain high standards for quality, speed, and cost-effectiveness.
• Establish best practices in influencer and digital content marketing, ensuring regulatory compliance and brand alignment.
• Monitor industry trends, competitive activity, and platform changes, bringing forward innovative ideas that keep clients ahead of the curve.
• Ensure efficient team resourcing, campaign delivery, and process excellence across accounts.

What We’re Looking For

• 7–10+ years of experience in marketing, communications, or media, ideally within healthcare or health tech. Agency experience preferred.
• Proven expertise leading influencer, creator, and/or sponsored content programs in regulated industries.
• Experience with content marketing strategy; bonus if it relates to AI-driven marketing and LLM-based optimization for search, personalization, and discoverability.
• Strong client leadership skills with a record of managing senior stakeholder relationships.
• Skilled in team leadership, mentoring, and building repeatable processes.
• Exceptional organizational, written, and verbal communication skills, with executive-level presence.
• Bachelor’s degree required.