120/80 GROUP

Director, Growth Marketing & Client Strategy

 

120/80 GROUP, the industry’s leading digital health agency, is looking for a Director, Growth Marketing & Client Strategy, who wants to work with the most innovative companies in healthcare. You will have a unique opportunity to work alongside and learn from some of the best consultants in the agency business. You will have the opportunity to help build something new - and have fun while doing it! This is an excellent opportunity to join the fastest growing agency in healthcare or technology in the past 20 years.

 

What You’ll Do

* Shape and lead performance marketing programs in digital health, wellness, and healthcare innovation - designing campaigns that drive measurable outcomes in awareness, engagement, and adoption.
* Own strategy and execution across influencer marketing, sponsored content, digital partnerships, and AI/LLM-optimized content programs.
* Act as senior client partner, providing strategic counsel, guiding campaign development, and ensuring delivery excellence that builds trust and expands scope.
* Advance AI/LLM integration in content strategy and marketing, ensuring campaigns are discoverable, trusted, and future-proofed for AI-driven search and recommendation systems.
* Collaborate across internal practices to launch integrated campaigns that blend creative storytelling with analytics-driven targeting.
* Contribute to business growth by developing proposals, thought leadership, and scalable frameworks that strengthen the firm’s market position.

Responsibilities

* Lead planning and delivery of client-facing growth campaigns across multiple GTM models (B2B2E, B2B2M, B2B2P, B2P, B2C).
* Serve as senior point of contact for client accounts, ensuring excellence in service, communication, and campaign execution.
* Partner with analytics to translate performance data into actionable optimizations and strategic recommendations.
* Manage vendor and influencer relationships to maintain high standards for quality, speed, and cost-effectiveness.
* Establish best practices in influencer and digital content marketing, ensuring regulatory compliance and brand alignment.
* Monitor industry trends, competitive activity, and platform changes, bringing forward innovative ideas that keep clients ahead of the curve.
* Ensure efficient team resourcing, campaign delivery, and process excellence across accounts.

What We’re Looking For

* 7–10+ years of experience in marketing, communications, or media, ideally within healthcare or health tech. Agency experience preferred.
* Proven expertise leading influencer, creator, and/or sponsored content programs in regulated industries.
* Experience with content marketing strategy; bonus if it relates to AI-driven marketing and LLM-based optimization for search, personalization, and discoverability.
* Strong client leadership skills with a record of managing senior stakeholder relationships.
* Skilled in team leadership, mentoring, and building repeatable processes.
* Exceptional organizational, written, and verbal communication skills, with executive-level presence.
* Bachelor’s degree required.

Marketing strategies

Growth

Communications

Content marketing

Innovation

Performance marketing

Influencer marketing

Content strategy

Data analytics

Data

Storytelling

Compliance

Digital marketing

B2B marketing

B2C marketing

Marketing campaign

Vendor management

Regulatory reporting

Performance Optimization

Leadership

Director, Growth Marketing & Client Strategy