Digital Marketing Lead

Digital Marketing Interview – Role Overview

Thank you for your interest. This interview is designed to assess your ability to drive real growth through SMM, SEO, and digital marketing execution.

🎯 Objective of the Role

We are building a specialized marketing team to grow our user database, improve acquisition efficiency, and scale visibility across organic and paid channels.

🧩 What We’ll Discuss During the Interview

• Your experience in Social Media Marketing (SMM) and community growth
• Your SEO knowledge (on-page, content, keywords, tools, results achieved)
• Your ability to run or support paid campaigns (Meta, Google, LinkedIn, TikTok)
• How you track performance (GTM, GA4, pixels, KPIs, reporting)
• Examples of past results (traffic growth, conversions, leads, users, ROAS)
• How you use AI tools to speed up or improve marketing performance
• Your approach to growth strategy, experimentation, and optimization

🧠 What We’re Looking For

• Hands-on, execution-focused marketer
• Data-driven mindset (metrics over opinions)
• Ability to work independently and take ownership
• Experience with startups, SaaS, Web2 or Web3 is a plus

📌 Interview Format

• Short introduction
• Deep dive into skills & past projects
• Practical/growth scenario questions
• Q&A

⏱ Duration: 30–45 minutes
📍 Remote