How The Chamberlin Group found paid social marketing expert through Arc in 9 days

Chamberlin Case Study
Summary:

Learn how the Chamberlin Group grew their webinar series and customer reach by partnering with Arc to hire a skilled LATAM paid ads specialist.

About The Chamberlin Group

  • Industry: Financial services
  • Founded: 2002
  • Location: St. Louis, Missouri
  • Team size: 11-50

The Chamberlin Group is a financial services company offering comprehensive retirement planning for Americans. Their holistic retirement planning covers everything from taxes, estates, insurance, finances, and more. They are a small team of financial experts deeply committed to helping families craft a financially sound future.

The Chamberlin Group homepage

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The Challenge

Amanda Dinkelmann, Director of Marketing at The Chamberlin Group, was looking to expand their educational webinar series to attract more customers. Amanda wanted to ensure the role was remote, viewing it as a cost-effective strategy as well as ensuring they could find someone with a track record of success in paid social campaigns and expertise in event management.

However, as a group of financial professionals, Amanda knew there was a clear gap in in-house marketing knowledge to find this person. They also didn’t have a dedicated in-house recruiting team, making the search more challenging.

“Finding the right marketing talent, especially in a niche as specialized as ours, felt like searching for a needle in a haystack. We needed someone who could hit the ground running without the luxury of learning on the job,” Amanda explained, highlighting the urgency and specificity of their requirements.

Read More: When Should You Hire a Social Media Specialist?

The Solution

During the first consultation with Arc, Amanda shared their needs. Arc’s expertise helped determine the role type and scope for this position. Based on the budget, Amanda decided to hire a remote contractor and look for marketers in LATAM for ease of collaboration due to the timezone overlap.

The Results

  • Initial Contact to Shortlist: 2 days
  • Shortlist to First Interview: 4 days
  • Final Interview to Onboarding: 3 days

Partnering with Arc, Amanda was able to:

  • Quickly source talent: Arc found the ideal candidate in 2 days, finalizing the hire in 9 days, showcasing the efficiency of its global talent network.
  • Save cost: Working with Arc saved costs compared to recruiting in-house, saving on job postings and agency fees.
  • Drive impact: The marketing expert Carlos seamlessly adopted the company’s tools and launched successful paid marketing campaigns to promote their webinar series, exceeding expectations.

Closing Thoughts

Thanks to Arc, Chamberlain was able to find the right talent quickly. They were so happy with his initial performance that they extended Carlos’s contract to a full year.

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Written by
Gina Sapién