Personal details
Yura M.
About
Senior UX/UI with 5+ years of experience delivering high-complexity solutions across SaaS, Web3, FinTech, Healthcare, CRM, Enterprise platforms. Expert in architecting modular design systems for massive-scale initiatives, including NEOM’s $500B smart city projects, where I reduced developer rework by 30%. Combines a technical-first approach with AI-native workflows (Claude, Figma Make, Lovable) to ensure rapid prototyping and seamless handoffs. Specialized in driving product maturity from concept to launch while maintaining the structural discipline required for global scaling.
Portfolio: https://yuramizin.framer.website/
Work Experience
Lead Designer | NEOM – smart-city in Saudi Arabia
- Led end-to-end Design System architecture to support multi-vendor, multi-app urban-mobility experiences at smart-city scale.
- Built a modular component library to ensure consistency, reuse, and rapid delivery across product teams.
- Ran on-site stakeholder workshops and usability testing in Saudi Arabia; validated concepts, secured buy-in, and moved the initiative from concept to funded MVP.
- Managed and mentored designers (worked within a team of 1 Lead & 3 Middles; directly managed 3 Middles; team later expanded by +2 for MVP delivery); instituted design QA and critique cadence.
- Established a nature-inspired visual language aligned with NEOM brand, balancing futuristic aesthetics with high legibility for operational UIs.
Senior UX/UI Designer | SPOK – Clinical communication
- Modernized enterprise UX/UI, consolidating fragmented patterns into a cohesive design system for critical clinical communications.
- Ran UX audits, heuristic evaluations, and workflow mapping to reduce cognitive load and streamline high-frequency tasks for clinicians.
- Built a Design System in Figma; defined naming conventions and documentation to speed designer → developer handoff and multi-team reuse.
- Worked within a 13-member cross-functional team to deliver an incremental, low-risk modernization without disrupting clinical operations.
- Outcomes: faster feature delivery, reduced communication delays, and +30% new license sales, attributed to modernization and improved usability.
- Conducted 5 deep user Interviews before buy flow redesign
- Delivered wireframes, high fidelity design and design system
- Validated design decisions by conducting 7 deep user Interviews after redesign
- Customers who finished the flow and got a quote +32% - Customers who bought an insurance +46% - Form filling speed of customers +28%.