Personal details
Yoshimitsu F.
Based in: 🇯🇵 Japan
Timezone: Osaka (UTC+9)
About
Executive Summary
I am a multidisciplinary designer with over 20 years of experience creating consumer products, mobile/VR games, and B2B solutions. I specialize in bridging the gap between design, engineering, marketing, and product strategy from ideation to final implementation.
Core Skills & Experience
- Expertise: UX/UI Design, Creative Direction, Design Systems, Motion Graphics, and Generative AI Product Design.
- Founder | Entify Design (2025 – Present): Deliver expert UX/UI design solutions to solve unique product challenges for visionary startups.
- Lead Designer / Product Designer | Crossing Minds (2018 – 2019, 2021 – 2025): Led end-to-end product design and brand strategy for AI-powered B2B solutions, established design systems, and collaborated on marketing visuals.
- Product Design Roles | Together Labs & BYTON (2019 – 2021): Drove digital product and visual design within consumer, social tech, and automotive spaces.
- Education & Languages: Graduate of Tama Art University; fully bilingual in Japanese and English.
Work Experience
Lead Product Designer
Together Lab | Mar 2020 - Oct 2023
UI design
Visual design
Product design
Motion Graphics
Design Systems
Visual identity
UX design
- Leading the product design efforts for new social networking app that targeting Gen Z.
- Establishing visual identity and make them into the design system as visual language.
- Maintaining the design system and working with the product team and engineers to ensure a quality digital product for the initial launch.
Senior Lead Digital Product Designer
Byton | Sep 2019 - Mar 2020
UI design
User Testing
Visual design
Mentoring
Product design
Design Systems
UX design
- In charge of Byton in-car product design including production pipeline
- Leading the design system efforts for Byton in-car and mobile experiences and establishing UX patterns
- Mentoring UI designers
- Conducting user testing and evaluation
Projects
Hai | AI-personalized Discovery App
Wireframing/prototyping
UI design
Visual design
Product design
User Research
Figma
Design Systems
UX design
Hai is an AI-driven, personalized discovery app designed to solve choice paralysis—the endless-scroll exhaustion users face on traditional streaming and media platforms.
RAGSys | Smart, Dynamic Content Generation
Wireframing/prototyping
UI design
Visual design
Product design
User Research
Figma
Design Systems
UX design
RAGSys is an AI-driven eCommerce system that automates product catalog enrichment, eliminating manual data entry.
Education
Tama Art University
Bachelor's degree・Media Art and Information Design
Apr 1998 - Mar 2002