Personal details
Yann G.
Summary
I'm a French-Irish creative, marketing expert, brand strategist, design thinker, film producer, and storyteller.
A true jack-of-all-trades, I bring a wealth of experience, acquired over my 10-year tenure at Google and YouTube. I developed skills across disciplines:
- Crafting brand, marketing and content strategies
- Planning and executing integrated marketing campaigns
- Shaping global brand identities
- Bringing dozens of products to market
- Growing the adoption and usage of web apps
- Tackling complex business challenges with creative problem-solving methods
- Managing multi-million dollar advertising accounts
- Advising senior executives at scale-up and Fortune 500 companies in Europe and the US on their marketing strategies
- Leading cross-functional teams of marketers, creatives, artists, designers, developers, researchers, data scientists
If you're an ambitious business or marketing leader at an emerging company that wants to catapult a brand or product to commercial success, I'd love to work with you.
Here are some of the problems I can help you solve:
- How to build a brand that stands out in a crowded marketplace
- How to grow revenue and profits sustainably
- How to develop superior products and services
- How to create a culture of constant innovation at your company
- How to craft mesmerizing stories that will delight and entertain your customers
- How to attract, hire and retain top talent
- How to streamline your marketing workflows with AI
I leverage Google and YouTube's world-leading methods, as well as field-tested frameworks and cutting-edge research in the fields of brand and marketing. I developed an integrated system that combines bulletproof strategy, human-centered design, science-backed storytelling, and AI-powered tools.
Work Experience
STUDIO110 is a boutique creative firm and production company.
- We make brand films with a bit of Hollywood movie magic
- Weâre a collective of filmmakers, artists, and marketers who believe that film is the most powerful medium to breathe life into a brand
- We craft cinematic stories with emotional punch to make brands more memorable, more entertaining, and infinitely more human
- We're a one-stop shop for all your brand strategy, creative direction, and end-to-end film production needs
FRĂRE is a marketing and innovation consultancy.
Our mission is to build brands that stand for something, stand out from the rest, and stand the test of time.
We use strategy, design, storytelling, and AI to help emerging businesses get new customers, make more money, design superior products, tell unforgettable stories, and hire top talent.
We offer a variety of services to suit all your brand and marketing needs:
- Fractional CMO
- Consulting missions
- Coaching programs
- Innovation and problem-solving workshops