Personal details

wesam O. - Remote content marketer

wesam O.

Based in: šŸ‡®šŸ‡Ŗ Ireland
Timezone: Dublin (UTC+1)

About

I've been crafting content strategies as a Digital Content Marketer for five years.

With a passion for creativity and a strong grasp of content marketing, I develop and manage high-quality content portfolios that educate, captivate, and drive business growth.

šŸŒ I'm a marketeer who values flexibility and autonomy in the digital age.
šŸ§˜ā€ā™€ļø Mindfulness, meditation, and wellness are my driving passions.
šŸŽØ Beyond words, I design eye-catching visuals and edit engaging short videos.
šŸ“ My content writing skills span B2B, B2C, and SEO, serving diverse purposes.

Let's connect!

Work Experience

Content Creator and Community Manager
Koinly | Mar 2022 - Oct 2024
Communications
Team Building
Writer
Content management
Video Editing
Problem solving
Integrated marketing
Editorial Skills
Content development
Writing Skills
Brand identity
Editing & Proofreading

- Designed and executed a data-driven multi-platform social media strategy to enhance brand visibility and engagement, expanding into new channels and generating revenue through Instagram, Facebook, LinkedIn, X, and Reddit. - Produced platform-specific content, including posts, stories, reels, and short-form videos, resulting in a 66.7% increase in engagement and a 100.8% audience expansion within six months. - Led community management efforts across multiple social media platforms, growing community engagement through targeted campaigns and active participation. - Managed and nurtured influencer relationships, leading to a 35% growth in followers and a significant boost in community engagement. - Streamlined cross-functional collaboration via Jira and Notion, ensuring seamless project execution and alignment with company goals. - Introduced an innovative content strategy and implemented CMS migration initiatives, enhancing brand identity and improving asset accessibility for greater efficiency. - Applied YouTube optimization strategies, driving a 176.9% surge in views within 60 days through storytelling and keyword optimization.

Content & Communication Manager
Startups Without Borders | Aug 2021 - Dec 2021
Scripting language
Newsletter
- Launched successful events, including a global mega-event, SWB summit, one of the top startup events internationally. The event, with +1k participants, achieved 2M social media reach, 3M social media interactions, 29k website views, 566k video views, 6.5k live views, and +90 media articles (press and blogs). - Launched newsletters and email marketing workflows, maintaining a 20% open rate to sustain audience interest. - Written over 30 SEO-optimized articles with an average of 2000 hits per article. - Collaborated with international media outlets to obtain successful media partnerships and elevate reach and brand credibility. Launched the Arabic edition of content on all media platforms. - Launched Meta’s Arabic edition of their virtual training program ā€œBoost with Facebookā€. - Managed the content strategy of the company's social media platforms - TitTok, Instagram, Facebook, and LinkedIn.

Projects

Portfolio
SEO
Copywriting
Social media marketing
Content strategy
Community management
Brand strategy
Instagram management
Social media strategy
Mercurius Influencer Campaign
2024
Copywriting
Social media marketing
Content strategy
Community management
Brand strategy
Instagram management
Social media strategy
I scripted a Reels video for a client-led influencer campaign, ensuring the content aligned with both the brand’s message and the creator’s tone. My process included: - Researching the influencer’s style and audience to match their natural delivery - Crafting a hook-driven, short-form script tailored to Instagram’s algorithm - Providing visual direction for scenes, transitions, and captions Link: https://www.instagram.com/reel/DEfeNDQoWJE/

Education

Cairo University
Bachelor's degree惻Business Administration and Marketing
Jan 2016 - Jan 2020
University of Cambridge
High school diploma惻IGCSE
Jan 2012 - Jan 2015

Certifications & Awards

Learning to Write Marketing Copy
LinkedIn | Oct 2023
User Experience: The Beginner's Guide
IxDF - The Interaction Design Foundation | Mar 2022