     
Responsible for customization of Adobe communities which powers a secure user-generated best-practices aggregation platform for multiple Indian sectors, headed by Niti Aayog. 
 
Mentor team on development with deep practice in mind. 

Technical Lead


The architect for a Watch Configurator to be reused by multiple e-commerce enabled brands under Richemont. 
 
In and out understanding of The World's first Cinematic E- commerce site IWC.com hosted on AEM 6.2, Winner 2017 -World Luxury Award, from micro-services to PIM. Client - "Create the future" - this is exactly what checkout-as-a-service is for us. 
 
Delivered Nike China favorite shoe restful services consumed by we-chat as an Individual contributor in mere 3 days with a unit/ integration test suite. 

Senior Software Engineer


Team maintainer for the main intelcom repository with 85KLOC contribution and house to more than 100 developers. Worked in many Agile development scrum teams, Responsible for code reviews, Mentoring teams on long-term benefits of TDD, secure coding practices, and design principles. 
Secure Code champion for Intel Security Enterprise, formerly McAfee Enterprise scrum team and a custom implementation of DAM solution for Intel Asset unification initiative. 
Worked in a Scrum team tasked with upgrading the platform running Intel.com. Designed a server monitoring dashboard for the Hosting team and a CDN Cache purge tool on Node. 

Application Developer

     
Worked for an Oil giant as the first customer and GIP (Global Internet Platform) being the first project. Member of a technical team responsible for development as well as releasing changes to Production and DR. The platform was using HP Interwoven CMS coupled with Struts framework hosted on Weblogic clustered systems and OHS using Akamai for its content delivery. 
Worked on a new platform based on Adobe Experience Manager. Part of a development scrum team which collaborated with AKQA London for development of responsive components. 
 

Software Engineer

Search Consultant with many enterprise search implementations

Adobe Certified Target Architect

A brilliant process formulation with future ability to personalize automatically, i.e., customer journey funnel which does end-to-end personalization from customer acquisition -> pre-sale conversion -> post-conversion revenue generation giving business the below superpowers for anonymous as well as logged in journeys.

- Platform agnostic Ad system targeted towards a set of behaviors people show.
- Impression/clicks/field-level analytics enabled at respective touch-points.
- Easy-to-use Ad creation process, integrated within a CMS and made available for websites, native devices, and TVs.
- Creation of Behavior-based segments for anonymous users and Customer Propensity score-based segments for logged-in journeys.
- Cross-sell and re-target existing customers.
- Evaluate the lifetime value of an existing customer with integration between analytics servers and offline servers.

Lightbend certified in Backend Reactive architectures.

Hands-on customisation of SCF, Made social work for clients when Adobe was shying away to take on the customisation challenge.

Acting on data analyzed, with dynamic product reranking.

Why?
Increasing time for end-users, So that it has the potential to become "Time well spent" later in their lives.

How?
Optimize end-users time while searching for products they desire, You could see a glimpse of ranking at scale for keyword-specific audiences in the project URL - with last week's behavioral data, followed by last week's revenue data, followed by day-8-9-10's behavioral data, followed by day-8-9-10's revenue data, and so on till you either cover top 600 products, or you have applied the "fancy" science for the last 12 months data.

What?
Dynamic Re-Ranking of products as per user intents/revenue and an always-on varied A/B tested ranking strategies, Attribution modeling, User segmentation, Data-driven results measurement to sustain an always growing CVR, A/B tested location-aware search indices, Google Analytics 360.

Personal details

Vivek T.

Summary

Technical skills

Work Experience

Education