Personal details
Usama S.
About
With 8+ years of industry experience, I bring a distinctive and valuable perspective to every project I undertake. With a solid background in the IT industry, I possess a unique ability to craft designs that seamlessly blend aesthetics with functional excellence, optimizing the user experience.
I firmly believe that good design should not only be visually appealing but also intuitively functional, enhancing user interactions with the underlying technology. With a passion for injecting creativity and excitement into my work, I strive to create captivating designs that elevate user engagement.
The knowledge that my designs positively impact millions of users fills me with a sense of purpose and fulfillment. My commitment to making a difference extends to the cultivation of essential soft skills, such as curiosity, empathy, communication, collaboration, and humility.
My expertise lies in competitor research, architectural and schematic mapping, user flow creation, prototyping, usability testing, and the development of low to high fidelity mockups. My versatile experience spans across Android, iOS, and website platforms.
Throughout my career, I have made significant contributions to diverse verticals, including augmented reality & 3D configurator web apps for merchandising retail stores, health and fitness applications, gaming platforms, and B2C e-commerce websites.
I am enthusiastic about taking on new challenges and eager to collaborate on exciting projects. Together, let's create exceptional designs that leave a lasting impact on users and businesses alike.
Work Experience
- Diving into user research, talking directly to customers and associates to figure out what they need and how we can solve for it.
- Partnering with my team to create seamless and impactful user experiences, ensuring collaboration is at the core of every project.
- Working side by side with Product Managers and Lead Developers throughout discovery, design, and development to bring ideas to life in the most practical and creative ways.
- Scoping and plan design work upfront, making sure deliverables are ready at least a sprint or two ahead of development.
- Contributing to backlog grooming with the scrum team, calling out design heavy stories and making sure they’re prioritised properly.
- Creating the tools we need to communicate and validate ideas, whether it’s wireframes, prototypes, sketches, journey maps, or personas. Whatever is required according to context, to shape out the best solution(s) possible.
- Sweating the details in design deliverables and user stories, answering questions and clarifying anything that’s unclear so the team can move forward without roadblocks.
- Using research as my compass, constantly testing and validating decisions to make sure we’re building the best possible experience for the user.
- Staying plugged into what’s happening in the industry, always looking for ways to sharpen my skills and push our designs further.
- Committed to embedding user first thinking, impactful user experiences, lean strategies, and agile practices into every step of the design process. Creating a culture where those principles guide every decision.
- Working with product and engineering teams to refine how we approach design as a process, ensuring it’s clear, collaborative, and repeatable.
- Mentoring and supporting junior designers on the team, helping them grow their craft and confidence.
As a Product Designer in Tintash, I leveraged my skills in user research, user experience and interface design, and prototyping to create user-centric solutions for a variety of web, AR, 3D configuration, Android, and iOS projects. I thrive in collaborative environments, utilising data and user feedback to drive design decisions and ensure successful product launches.
- End to end design engagement with clients' and their respective products/services.
- Analyse and interpret research data to inform design decisions.
- Collaborate with stakeholders, product managers, and developers to understand project goals and requirements.
- Generating ideas and concepts for new products or features. Creating wireframes, prototypes. and user flows to visualise design concepts.
- Creating high-fidelity mockups and interactive prototypes.
- Designing the overall user experience, ensuring ease of use and accessibility. Optimising user flows and interactions for a seamless experience.
- Conducting usability tests to gather feedback on prototypes and designs. Iterating on designs based on user testing results.
- Working closely with cross-functional teams, including product managers, developers, and marketers. Collaborating with stakeholders to align design decisions with business goals.
- Preparing design specifications, style guides, and documentation for developers. Ensuring designs are accurately implemented during the development phase.
- Staying informed about industry trends, emerging technologies, and design best practices. Continuously enhancing design skills and adapting to new tools and methodologies.
- Effectively communicating design decisions and rationale to team members and stakeholders. Presenting and defending design solutions during meetings and reviews.