Personal details
Usama S.
About
A silent extrovert with a loud bar for quality. I don’t speak just to fill a room, I listen closely, observe the friction points most people overlook, and let intuitive architecture do the talking. If functional design is the body, emotional design is the soul and I intentionally build both. Over the past eight years across more than 50 delivered projects, I’ve built a career transforming ambitious chaos into clean, high conversion software. My work spans from pioneering spatial commerce modules and interactive 3D configurators for Fortune 500 retail brands to scaling consumer travel platforms past one million active downloads while cutting checkout drop off rates by 25 percent.
Whether architecting 0-to-1 ecosystems from scratch or untangling deep systemic design debt, I partner closely with founders, product managers, and distributed engineering squads to ship products that seamlessly balance user autonomy with commercial ROI. My core domain impact centers on modernizing complex systems, such as turning massive internal spreadsheets into multi-tenant B2B SaaS platforms with over 350 production-ready screens, custom billing engines, and high density executive analytics. Across multi-sided marketplaces, logistics portals, and FinTech ecosystems, I focus on building robust, tokenised design systems and applying Jakob Nielsen’s usability heuristics to eliminate cross-platform friction and accelerate engineering velocity by up to 40 percent.
Operating comfortably across native iOS, Android, responsive web, and enterprise admin dashboards, I guide products through rigorous discovery, information architecture, complex logic schematics, and rapid prototyping workflows in Figma and Lovable/Claude. Today, I collaborate with forward thinking teams, venture backed startups, and established enterprises to scale knotty business problems into intuitive, market leading experiences.
PORTFOLIO: https://www.usamasajjad.com/
Work Experience
● Mobimatter (eSIM Marketplace): Rebuilt core checkout funnels and IA for 1M+ users, cut
cart abandonment by 25%, reduced zero-result searches by 35%, generated 450K+
search engagements, and lowered iOS setup support tickets to near zero.
● LIV SAUDI (Real Estate Timeshare Platform): Architected 3 regulated portals using
Lovable code-first prototypes, cut time-to-market by 66% (4 months vs. 12), saving
$460,000+ in capital burn while integrating compliant Hijri-calendar booking logic. (In Dev)
● Firmify (B2B Multi-User SaaS): Transformed an internal spreadsheet into a white-label
enterprise platform, refactored 355 screens, boosted design ops layout efficiency by 47%,
and achieved zero layout revisions during engineering handoff.
● YouCater (Curated Catering Marketplace): Conducted heuristic UX audits across web and
mobile, reduced booking funnel drop-off errors by 80% and lifted cross-functional design
delivery velocity by 35% through standardized Figma token taxonomy.
● All3D.ai: Architected core UX/UI for a 3D asset platform that raised $9M+ in VC funding.
● Bed Bath & Beyond: Designed AR window alignment; scaled to 2K daily users and drove a 10% organic conversion rate (200 buyers in 5 days).
● Decorist: Delivered 3 web 3D tools; raised design-to-cart conversions from 1.5% to 4.2% and session length by 25%.
● Magic Eden: Overhauled spatial UX; cut onboarding drop-off from 40% to 5% and discovery time from 3 min to 30 sec.
● BBQ Guru: Audited IoT sync and mapped native mobile rewrite, slashing mid-cook app crashes to near zero.
● Camaradly: Designed 0-to-1 "Shoutouts" loop; cut praise creation under 15 sec and halved review prep cycles.
● Fasset: Architected onboarding UX for crypto beginners, lifting comprehension from 40% to 85%+ and cutting dev time by 30%.
● Oware: Built enterprise design system; cut front-end rework by 45% and sped up manifest dispatch by 32%.
● TWEEDL: Prototyped gesture-based music MVP; lifted test voting to 95% and track uploads to 92%.
● MeVYou: Architected 720+ screen dual-currency system, hitting 92% regulatory compliance and 88% match creation.
● BTC.US: Streamlined Web3 domain checkout; cut cart drop-off by 28% and setup time by 40%.
● GIL Accelerator: Designed and deployed responsive WordPress site in 14 days, capturing dozens of startup apps in month 1.
● Essence Festival: Designed mobile POC, boosting schedule navigation speed by 40% to secure stakeholder approval.
● Liv Free Fitness: Designed streaming funnels and tiered onboarding in a 1-month sprint, hitting 90% test completion.