Personal details
徐語晨
Based in: 🇹🇼 Taiwan
Timezone: Taipei (UTC+8)
About
I'm a passionate marketing analyst with 7 years of experience in understanding customer behavior and engagement.
I thrive on turning data into powerful insights through market research and competitive analysis.
My skills in customer segmentation and performance marketing help me create impactful strategies that drive brand loyalty and elevate user experiences.
I'm passionate about transforming data into actionable strategies for business growth!
Let’s connect and explore how we can make data work for us!
Work Experience
Sr. Marketing Analyst
Shanghai Disney Resort | Nov 2021 - May 2024
Data analytics
Social media marketing
Social Listening
Marketing analysis
Social media strategy
- Used social listening tools to track brand sentiment and consumer trends, providing insights for the social team's strategic decisions.
- Conducted quantitative and qualitative research on annual pass holders, resulting in 30% annual sales growth and expanding the base to over 300K members.
- Managed vendor relationships to ensure the successful execution of research projects, saving 35% time and meeting timelines and budgets.
- Developed and maintained 15+ Tableau dashboards to visualize data insights for cross-functional teams.
- Analyzed marketing campaign performance, delivering recommendations that optimized ROI and enhanced campaign effectiveness.
Business Intelligence Analyst
Essilor Groups – EyeBuyDirect | Apr 2020 - Oct 2021
SEO
Google Analytics
CRM
SEM
Data analysis
A/B testing
Affiliate marketing
Competitor analysis
- Pioneered the establishment of KPIs for the performance marketing team, driving a +65% YoY increase in annual revenue (over $170M) through strategic data insights and recommendations.
- Spearheaded comprehensive customer behavior analysis, leading to the creation of advanced customer segmentation strategies that boosted ROI by 10% annually and enhanced our understanding of diverse customer portfolios.
- Developed forecasts and projections, leading to improved acquisition revenue (+85% YoY) and customer retention revenue (+40% YoY).
- Implemented a robust data and reporting infrastructure using Google Analytics and Data Studio, delivering real-time insights into performance and campaign effectiveness.
- Led competitor analysis from 0 to 1, identifying opportunities for refining marketing strategies to expand market share.
- Served as the liaison between engineering teams and leadership to ensure high data quality across marketing initiatives.
Education
Chang Gung University
Bachelor's degree・Healthcare Management
Sep 2012 - Jun 2016