Personal details

Wantao S. - Remote social media and community manager

Wantao S.

Integrated Marketing Lead
Based in: 🇨🇳 China
Timezone: Beijing (UTC+8)

About

I am a marketing leader with over a decade of experience driving brand growth, customer acquisition, and digital engagement for global companies. Currently, as Integrated Marketing Lead at Ant International, I’ve delivered high-impact campaigns, including the UEFA EURO 2024 sponsorship, achieving 500M brand exposures and streamlining processes with generative AI.

Previously, I built scalable marketing systems for SMEs, launched high-performing digital channels at Amazon, and led social branding at Dow Chemical to elevate regional visibility. My expertise spans brand strategy, social media, content development, and performance optimization, blending creativity and data to deliver measurable results.

Work Experience

Integrated Marketing Lead
Ant International- WorldFirst | Apr 2023 - Present
Event planning
Integrated marketing
Generative AI
Brand marketing
Campaign planning
Social media management

Key Achievements

• Delivered 800 million in industrial traffic and 54,200 leads within six months through strategic media buys and offline events

• Led the UEFA EURO 2024 sponsorship activation, generating 500 million brand exposures and acquiring 3,000 new customers in the first half of 2024

Responsibilities

1. Brand Management

• Spearheaded the development and execution of the go-to-market brand strategy, driving customer acquisition and market share growth while serving as the global brand guardian

• Refreshed the brand identity across all customer touchpoints, including visual design, sales pitch decks, customer stories, branding videos, and offline events

• Leveraged generative AI to streamline marketing processes, enhancing output and efficiency

• Enhanced customer brand experience through high-profile activations, such as the UEFA EURO 2024 sponsorship, increasing engagement with key clients

2. Mega Events and Integrated Marketing

• Designed and implemented a year-round campaign calendar focused on business growth across online and offline marketing channels

• Led the UEFA partnership campaign, achieving significant brand exposure and customer acquisition

• Collaborated with the offline team to create high-level regional events, enrolling on average five key accounts per event

3. Social Media Management

• Oversaw operations across key platforms: Facebook, LinkedIn, YouTube, TikTok, and WeChat

• Scaled WorldFirst’s social media strategy globally, ensuring consistency across regions and time zones

• Produced high-quality, engaging content to support major corporate launches and brand campaigns, driving social media awareness

Key Skills: Brand Strategy, Event Management, Social Media Strategy, Generative AI, Customer Acquisition, Cross-Channel Campaigns

Marketing Consultant
Horizon Consultant (Self-employment) | Nov 2021 - Present
CRM
Team collaboration
Digital marketing
Content development
Marketing strategies

Helped SMEs in cross-border e-commerce establish marketing functions and expand globally. Delivered scalable systems for short- and long-term goals, driving revenue through strategic initiatives.

Responsibilities:

1. Marketing Strategy

• Developed strategies to generate measurable value using customer insights and environment analysis.

• Defined KPIs, aligned team goals, and collaborated with stakeholders to boost brand awareness and ROI.

2. Marketing System Build-Up

• Built foundational infrastructure, delivering digital touchpoints in four areas:

• Offline Experience: Enhanced physical brand engagement.

• CRM System: Implemented systems and promoted digital-first processes.

• Global Matrix: Added branding sites, digital events, and outbound marketing.

• Process Optimization: Improved business workflows with stakeholders.

3. Content System Build-Up

• Designed content strategies aligned with business goals and customer insights.

• Built a content message house, tailored regional variations, and optimized purchase funnels.

• Set metrics to track performance, guiding teams in creating impactful content.

Key Skills: Marketing Strategy, CRM, Digital Systems, Content Development, Branding, Customer Insights

Education

COMMUNICATION UNIVERSITY OF CHINA
Bachelor's degree・Digital Communication and Media
Sep 2004 - Jun 2008
HOCHSCHULE FUER FILM UND FERNSEHEN (HFF) KONRAD WOLF IN POTSDAM-BABELSBERG(GERMANY)
certified ・Documentary Production
Jun 2006 - Aug 2006