Personal details

Shane K. - Remote software engineer

Shane K.

Based in: đŸ‡ș🇾 United States
Timezone: Pacific Time (US & Canada) (UTC-7)

Summary

Digital marketing specialist with 5 years of experience in helping brands increase revenue and market share through targeted advertising, social and email campaigns, site optimization, market research and more. I began my career working in an agency as a PPC Specialist and have since grown my marketing expertise with hands on experience in media buys/vendor relationships, SEO and site optimization, event/webinar planning, and more.

I will have obtained my Advanced SEO certification from SkillUp by Jan. 01, 2024.

Work Experience

Digital Marketing Speaclist
Follett School Solutions | Sep 2022 - Present
Excel
Salesforce
PowerPoint
Google Docs
Google AdWords
HubSpot
Salesforce Marketing Cloud
Reporting Tools
Googlesheets
  • Managing, planning, implementing, optimizing and ad copywriting for Google Ads
  • Managing, planning, and implementing paid media buy while being the point of contact for vendor relationships
  • Link building, tagging and UTM creation for lead tracking
  • Advising on, and researching, SEO and UX for new site pages
  • Creating monthly lead, engagement and performance reports with metrics from GA4, vendors, Salesforce and Salesforce MarketingCloud. Reports presented via PPT and LookerStudio
  • Managing online database profiles (Gartner, G2, etc.)
  • Site edits, optimizations and updates through a CMS. Page analysis and performance based on heatmapping
Digital Marketing Specialist
Cisco | May 2021 - Jul 2022
Digital marketing
Marketing analysis
  • Responsible for assisting in lead generation for Cisco's Collaboration Suite, primarily through events, webinars, a newsletter, ABM, email campaigns & cadences as well as social promotion
  • Highlights include: Working with sales from conception to execution to create webinars and both in-person and hybrid events, for a variety of audiences across the world
  • Supporting events, and sales push efforts, with email templates and campaigns, cadences, and LinkedIn posts
  • Spearheading the creation of a newsletter to disseminate an aggregate of all customer-facing events for sales knowledge and promotion, led to hundreds of increased LinkedIn shares and event registrations
  • Helping with onboarding with the new hire in Nov. 2021

Education

University of Missouri
Bachelor's degree・Bachelor of Journalism - Emphasis of Strategic Communications
Aug 2014 - Dec 2018

Certifications & Awards

Google Ads Search Certification
Google Skillshop | Oct 2022
Google Analytics 4 Certification
Google Skillshop | Sep 2022