Personal details
Senal W.
Based in: 🇱🇰 Sri Lanka
Timezone: Sri Jayawardenepura (UTC+5.5)
About
Product Designer with over 5 years of diverse industry experience in No-Code, FinTech, WellnessTech, SaaS, and HR tech. My past development background uniquely enables me to solve design problems more efficiently. I excel at user research, wireframing, prototyping, and delivering user-centric, functional and aesthetically pleasing designs.
Work Experience
Product Design Team Lead
Appspotr | Feb 2022 - Oct 2023
UX Review
UI design
Leadership
Product design
UX/UI Design
Figma
Product Strategy
Miro
Product Ownership
UX analysis
UX strategy
UX workshops
UX design
- Headed design vision and product strategy, ensuring the team aligned with company goals.
- Drove a 40% rise in paying customers and expanded market reach by overhauling the user experience of Appspotr.
- Improved Appspotr’s app development workflow, reducing time to market by 25% and increasing user satisfaction.
- Coached team members to help them grow and develop their skills.
- Facilitated cross-functional collaboration with engineering, product management, and other teams.
- Led design sprints and design workshops to test and iterate through design ideas.
- Managed team workload and priorities, and ensured that projects were delivered on time and to a high standard.
- Supervised research and usability testing to inform design decisions.
Senior Product Designer
Appspotr | Sep 2021 - Feb 2022
UI design
Product design
UX/UI Design
Figma
Product Strategy
UX strategy
UX design
- Initiated Appspotr’s product redesign following the Company’s rebranding.
- Collaborated with Product Management and Development teams to conceptualize and design new features.
- Carried out user research to identify gaps between product features and user needs.
- Standardized Appspotr’s UI patterns across all client-facing products.
- Redesigned and updated legacy UIs to match the overall product design.
Projects
UX / UI Design for Appspotr’s Dynamic Data Syntax
2023
UI design
Product design
UX/UI Design
UX analysis
UX audits
UX design
Appspotr's users faced the complexity of needing to utilize Appspotr’s custom syntax when accessing dynamic data(from databases, APIs, App Users, etc.) hindering the seamless design process. I enhance the user experience of accessing dynamic data by introducing an intuitive, visual interface that eliminates the roadblocks for users when accessing dynamic data on App UIs.
UI Design for Expensify - an expense tracker
2024
UX Review
UI design
Product design
UX/UI Design
UX analysis
UX design
Education
University Of Plymouth
Bachelor's degree・Software Engineering
Sep 2015 - Sep 2018
Certifications & Awards
BCS (HEQ) Certificate in ICT
BCS, The Chartered Institute for IT | Dec 2015